Aamir Tirmizi

With over 13 years of experience in Google Ads and Google Analytics, and 10 years of in-depth expertise in Google Tag Manager, I bring a comprehensive understanding of digital marketing performance tracking and analytics. I have worked with multiple digital marketing agencies based in the USA, Australia, Dubai, and the UK, contributing to their success through accurate data collection, advanced tracking setups, and campaign optimization strategies. In addition to this, I have extensive hands-on experience managing Google Local Services Ads (LSA) for a variety of local service-based businesses including home inspection, plumbing, cleaning, chiropractic, flooring, and handyman services.

Alongside LSA, I have also successfully managed Google Ads campaigns specifically focused on local lead generation, including Responsive Search Ads (RSA) tailored for industries such as chiropractic care, towing, cleaning and janitorial services, plumbing, and flooring businesses. My approach is highly performance-driven, ensuring strong local visibility, qualified lead generation, and consistent ROI for service-based businesses targeting their local markets. My core expertise includes setting up and managing conversion tracking for sales, leads, and event-based interactions, leveraging platforms such as Google Tag Manager, Google Analytics (UA & GA4), and Google Ads.

I possess strong analytical and technical skills, ensuring seamless data flow across marketing systems to drive informed decision-making. Proficient in both on-site and remote work environments, I excel at collaborating with cross-functional teams to deliver measurable, data-driven results that enhance marketing performance and ROI.

Digital Marketing - Freelancer

(2025-04)

• Managing and optimizing campaigns across Google Ads, Meta Ads, Instagram Ads, and Google Local Services Ads
• Lead generation and campaign strategy
• Audience targeting and conversion tracking
• Performance optimization

Digital Marketing Manager - DIGILATICS

(2020-10 - 2025-03)

• Create and execute digital marketing campaigns to achieve business goals
• Optimize marketing funnels for lead generation, conversions, and brand awareness
• Set up and optimize Google Ads, Microsoft Ads, Meta Ads, and other paid campaigns
• Monitor ad performance and adjust bids, keywords, and targeting for maximum ROI
• Plan and schedule posts across platforms (Facebook, Instagram, LinkedIn, Twitter)
• Engage with audiences and analyze social media performance
• Track KPIs (CTR, CPC, conversion rates, etc.) using Google Analytics & other tools
• Provide data-driven insights and recommendations for campaign improvements
• Improve website UX/UI for better engagement and conversions
• A/B test landing pages, headlines, and CTAs
• Implement CRO (Conversion Rate Optimization) strategies
• Set up and track conversion goals using Google Tag Manager & Google Analytics
• Automate lead nurturing and follow-up sequences
• Keep up with the latest digital marketing trends, algorithms, and best practices
• Implement new tools and strategies for continuous growth

SEO/PPC Manager - ESP INTERACTIVE SOLUTIONS

(2015-08 - 2020-09)

Act as a strong business manager of the search engine marketing channel. Manage the P/L of the channel by tracking, reporting, and analysing all PPC initiatives and campaigns; responsible for forecasting and budgeting of the channel. Become a 'product expert' in our industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the Product Marketing team to develop relevant ads and landing page content.

Manage the day-to-day search marketing activities across multiple search engines (Google, Bing, and Yahoo) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.

• Perform daily PPC account management tasks on Google Adwords and Bing
• Maintenance and monitoring of keywords i.e. bids, quality score, CTR, impression share, avg. position and other important account metrics
• Paid search campaign implementation
• Develop campaign structure and ad groups
• Creation and suggestions on graphical banner ads and other text ads
• Prepare display network list through different contextual platforms
• Guide and execute bid strategists for keywords
• Develop the reporting structure
• Identify performance targets, project milestones, resource needs, etc.
• Monitor the overall performance of paid search efforts and report key indicators to the clients
• Top-to-bottom management of paid search campaigns, generate reports i.e. overall campaign performance report, Ad group performance report, keywords performance report, location targeting report on weekly or monthly basis
• A/B testing in Google analytics through Experiments to test which version of a landing page results in the greatest improvement in conversions
• Monitor Google analytics key tools to analyze which areas are important for achieving clients' goals
• Keep updated with the latest PPC industry developments and trends

PPC Strategist - INFOBYTES SOLUTIONS

(2010-10 - 2015-07)

Worked for Internet Marketing agency (Ideagility) as a PPC Strategist.

• Managing multiple PPC advertising campaigns of client accounts in various industries via multiple relevant networks
• Review client websites and fully understand their business models and marketing objectives and then translate all into PPC strategy and action plans
• Prepare keyword & negative keywords list, writing ad copies according to relevancy of landing pages
• Work on different bid strategies that can be employed at campaign, ad group and keyword level
• Use different bid strategies based on analysis, monitoring and reviewing performance of the campaign
• Use trending tools and similar approaches as part of an ongoing review of target/keyword relevancy
• Analyze campaigns and provide actionable optimization recommendations
• Conduct campaign experiments that drive bottom-line revenue growth
• GDN Strategy Diversification - diversify targeting methods like contextual targeting, remarketing, placement targeting, topic targeting etc.
• Integrate third party online call tracking software (Callrail, Callmeasurement, Marchex) for call analytics

SEO / Web Development Manager - PROXIMATE SOLUTIONS

(2007-07 - 2010-09)

My responsibilities include Website Development according to the SEO requirement, Updating & Maintaining existing websites, Search Engine Optimization of various websites and graphics designing. Work on SEO tasks like On Page Optimization and Off Page Optimization.

• Manage the organic and paid listing campaigns on a daily basis
• Make Research and create strategic planning for paid listing and natural search results
• Improving and enhancing boilerplate project lifecycles based on signal changes
• To Make plans on how to attract and engage the visitors to make them Confirm clients
• Create a technical architecture according to the SEO requirement
• Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc.)
• Promote both onsite and offsite activities and also the interactions that build ranking, profile and traffic

Digital Marketing Manager - ALFATAH ELECTRONICS

(2017-05 - 2018-10)

Worked as Freelancer Digital Marketing Manager.

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Find ways to reduce risk of click fraud
• Setup Audiences to target old customers in shape of Remarketing campaigns
• Setup Goals and funnels in Google Analytics to analyse the users flow and behaviour in the website

MCS - Software Engineering - American International University (2000 - 2002)

B.Com - Punjab University Lahore (1998 - 2000)

DBA - Punjab Board of Education Lahore (1996 - 1998)