Abdul Samad

Results-oriented professional with an MBA in Sales and marketing and a track record of over 12 years in effectively managing customer relations, optimizing distribution networks, driving substantial sales growth, and marketing. I am keen to take on fresh challenges, actively contribute to organizational goals, and continue my personal and professional development.

Experience

Area Sales Manager • Tawakal Marketing

• Skillfully managing distribution activities in the South Region.
• Leading and coordinating a 10-member sales team.
• Handling diverse FMCG products such as cooking oil, ketchup, cheese, and milk.
• Maintaining a monthly sales target of approximately Rs 30 million, fully compliant with trade terms.
• Efficiently managing closing activities and nurturing positive relationships within the supply chain for operational smoothness.

January 2018 – December 2021

• Presented the company's offerings with deep knowledge and communicated their value effectively.
• Actively generated leads and nurtured enduring client relationships.
• Managed seamless month and year-end closing processes for Distributors, ensuring financial accuracy.
• Transformed Distributors into valuable business partners through strategic negotiation.
• Enforced strict credit control following company trade terms for financial stability.
• Provided guidance and motivation, leading the team to meet assigned targets and KPIs.
• Successfully oversaw Karachi Ijtima 2019, achieving remarkable sales of over 5,000 Nurpur milk cartons in three days.
• Played a pivotal role in Hardee's nationwide cheese sales conversion.
• Achieved record-breaking monthly cheese sales of over 6 tons.

December 2012 - January 2018

• Developed and executed portfolio business plans to target both new and existing customers.
• Managed key clientele, including Kababjees, United King, Atlas Honda, and AGP.
• Established long-term professional relationships with prospective customers, ensuring their needs were met.
• Proactively address customer feedback and criticism, enhancing customer satisfaction.
• Offered guidance to customers on product handling, waste reduction, and optimal stock levels.
• Conducted analysis and generated reports using a goods management system.
• Achieved the Highest Sale Award for outstanding sales of Haleeb desi ghee products.

Business Development Officer • ATS Enterprises (Distributor) 

• Met with corporate clients to drive business development initiatives.
• Successfully increased sales and revenue.
• Managed distributor relationships and primary accounts.

Education

MBA

Muhammad Ali Jinnah University

Degree Awarded: 2010

Major: Marketing and Sales

B. Com

Government Premier College (Affiliated with Karachi University)

Degree Awarded: 2006