Abdul Wassay

Versatile WordPress Developer and Marketing Operations specialist with 1.5+ years of agency experience at Zoim Web Development Agency and hands-on delivery of 4+ production websites for clients across the UK and Pakistan. Currently expanding into marketing automation and lead generation at NerithonX Technologies, where responsibilities span GoHighLevel (GHL) administration, B2B lead generation, email marketing automation, and end-to-end SEO ownership — from keyword research through blog writing and WordPress publishing. Combines strong CMS and Elementor development skills with practical experience in marketing automation platforms (GHL, Apollo.io), search console optimization, and cross-functional team leadership.

Skilled at translating business requirements into clean, maintainable WordPress solutions while driving measurable outbound and organic growth outcomes.

Junior GHL Administrator + WordPress Developer + SEO (Basic) - NerithonX Technologies

(2025-01)

• Serve as Marketing Lead, driving B2B lead generation and email marketing initiatives across GCC and Pakistani markets.
• Automate email marketing workflows using GoHighLevel (GHL), building multi-touch outreach and follow-up sequences to support outbound sales pipelines.
• Oversee the company's overall SEO strategy end-to-end — from blog keyword research through content writing and publishing on the WordPress site.
• Lead a team of 4 individuals, coordinating marketing, content, and outreach workstreams to deliver consistent execution.
• Utilize tools including Apollo.io and Google Search Console to support prospecting, lead qualification, and organic search performance tracking.

WordPress Developer - Zoim – Web Development Agency

(2023-10)

• Design and develop responsive WordPress websites for clients across multiple industries, delivering production-ready sites from wireframe to launch.
• Build custom page layouts, event platforms, and business websites using Elementor, with a focus on clean design and smooth user experience.
• Collaborate with agency co-founder and team to deliver client projects on schedule, including the Skills4U Freelance Summit and GlobalPMSummit event websites.
• Configure plugins, manage hosting environments via cPanel, and handle FTP deployments for live website launches.
• Translate client briefs and design references into fully functional, mobile-responsive WordPress sites.

Operations Manager - Skills4U

(2025-01)

• Manage daily operations for a training organization serving 100+ program participants across bootcamps and workshops.
• Coordinate team task scheduling and cross-functional communication, improving workflow efficiency and reducing delays.
• Organize and support online sessions and live training events, handling resource allocation and participant management.
• Maintain documentation, event planning records, and internal reporting to support organizational growth.

Customer Service Representative - Skills4U

(2021-06 - 2024-10)

• Handled 50+ customer inquiries per week via WhatsApp, phone, and social media, consistently maintaining high satisfaction standards.
• Managed enrollments and maintained accurate participant records across multiple concurrent programs.
• Resolved customer issues and coordinated follow-ups, contributing to improved participant retention and onboarding experience.
• Liaised between customers, trainers, and internal teams to ensure timely communication and schedule adherence.

Volunteer - Skills4U

(2019-05 - 2021-05)

• Supported workshop and bootcamp operations including registration, attendance tracking, and session material distribution.
• Contributed to smooth event execution across multiple large-scale community training events.

BS - Computer Science - CECOS University, Peshawar (2021-10 - 2025-11)