Abdullah Ibrahim

Results-driven sales and business development professional with 12+ years of experience spanning FoodTech, Q-Commerce, logistics, and B2B corporate sales for electric fleets. Proven track record in commercial sales, key account management, team leadership, business development, and negotiations, currently driving market expansion and strategic partnerships for Revoo electric two-wheelers at Transsion Group. Committed to delivering results with integrity and a strong sense of ownership.

Corporate Sales Manager at Revoo (Transsion Group) (2026-06 – Present)

• Lead B2B corporate sales for Revoo electric two-wheelers, driving market expansion, team leadership, and strategic partnerships across the SME segment.
• Developed and convinced SMEs to transition their delivery and service fleets to electric vehicles, successfully closing deals with Gourmet Foods, Shawarma Stop, Achha Foods, and Bata Shoes Company.

Regional Manager at Anaar Technologies (2023-11 – 2026-02)

Transitioned to a part-time consultancy role from Feb 2026. As Regional Sales Manager for a tech platform (App & Web) offering dashboards and reporting as a complete 360-degree solution for businesses, overseeing Sales Revenue, Sales Growth Rate, Customer Acquisition Cost, Customer Retention Rate, Pipeline Value, Market Penetration Rate, Sales Team Performance, Customer Satisfaction Score, Net Promoter Score (NPS), and Churn Rate.

• Onboarded key clients for the rider management system, including Sweet Cream, Pratha Sultan Shawarma, and others.

ASM Horeca at Qarshi Industries (Pvt.) Ltd. (2024-09 – 2025-10)

• Strategically built and nurtured partnerships to amplify Qarshi's reach and influence across diverse consumer segments, including Hotels, Restaurants, Canteens, Catering, and Cafés.
• Developed the Horeca market for Qarshi's beverage portfolio and Springley, Pakistan's only natural mineral water brand.

Area Sales Manager – North Region at foodpanda (2022-07 – 2023-10)

• Managed inventory across the North Region (Islamabad, Rawalpindi, Peshawar, Abbottabad, and Jhelum) spanning three verticals: Restaurants, Shops, and PandaGo.
• Achieved 120% of target within an 11-month span in 2022.
• Maintained inventory logs and risk assessment records on Salesforce, and developed strategies to onboard top accounts across the region.
• Set a standardized vendor commission rate of 25% across all vendor accounts, including key accounts.
• Shifted 500+ restaurants onto the foodpanda Delivery model, renegotiating total vendor GMV to PKR 71 million.
• Collaborated closely with Sales, Account Management, Logistics & Supply, Live Operations, and Content teams to ensure all requirements were completed accurately and on time.
• Managed and resolved vendor inquiries, issues, and escalations, and ensured vendor compliance with foodpanda policies.

Senior Business Development Manager at foodpanda (2021-08 – 2022-06)

• Managed and led the Twin Cities' sales team, onboarding all restaurant inventory onto foodpanda.
• Trained, monitored, and evaluated reporting teams, and ensured inventory across the Twin Cities was optimized on Salesforce and growing month over month, alongside PandaGo and Shops.
• Managed non-key inventory, ensuring a smooth onboarding and platform experience.
• Acquired top strategic accounts, including the Monal Group.
• Owned city KPIs, including vendor cancellation, dormant inventory, offline hours (incubation process), and deal acquisition.
• Identified and developed new zones, and aligned the city team on marketing campaigns to ensure timely deal acquisition.

Business Development Manager – Special Projects at foodpanda (2019-03 – 2021-07)

• Successfully implemented the foodpanda Delivery model, converting over 600 restaurants within an 8-month span.
• Trained Tier 2 and Tier 3 colleagues on initiating restaurant communication and explaining the impact of foodpanda Delivery on customers.
• Shifted 15,700 orders to foodpanda Delivery and renegotiated terms with 800+ restaurants.

Business Development Associate at foodpanda (2018-01 – 2019-02)

• Consistently exceeded sales targets through a strong work ethic, proactive client engagement, and execution of senior management directives.
• Mapped and managed assigned zones, optimizing inventory oversight and achieving a 30% increase in market share.
• Conducted market research and competitive intelligence analysis, generating reports that informed strategic decisions and identified emerging trends.
• Spearheaded the launch of the Shops vertical, securing partnerships with leading grocery brands including HKB, Potpourri, and Condis Supermarket.
• Implemented customer-centric onboarding strategies, acquiring high-growth brands such as Cakes & Bakes, Brim, and Doce Bakers, contributing PKR 55 million in GMV during tenure.

Senior Business Development Officer at Enricher Investment Group (2014-07 – 2017-12)

• Managed and retained new sales and prospects, and opened new accounts to trade while maximizing profitability.
• Traded commodities and currency, staying current on forex numbers and announcements.
• Advised clients on strategies to increase brand awareness.
• Increased gross market value by PKR 2.3 million.
• Successfully completed renegotiation drives, impacting GMV by PKR 67 million.
• Expanded into new cities, including Khushab and Jauharabad.

Bachelor in Commerce in Business Studies, Finance & Economics – Punjab University (2012-09)

Higher Education (Intermediate) in Introduction to Business (2009-08)