Abdullah Shams

Creative Designer and UI/UX Specialist with 3+ years of experience in brand identity, packaging, digital design, and user-centric interfaces. Skilled in design systems, wireframes, high-fidelity prototypes, and responsive UI for 100+ global clients. Strong proficiency in Illustrator, Photoshop, Figma, Canva, and CapCut, with a proven ability to elevate brand visibility and improve user experience through thoughtful design workflows.

UI/UX & Graphic Designer at Neural Sight AI (2024-03 – Present)

• Designed mobile and web UI interfaces that increased user engagement and improved overall conversion metrics.
• Created user flows, wireframes, and high-fidelity prototypes to support development teams and enhance project clarity.
• Strengthened product usability through research-driven UX improvements and iterative design updates.
• Developed logos and brand assets for international clients including Orbits AI, CAIR, and Orunex.
• Trained junior designers and interns on UI/UX workflows, design principles, and prototyping best practices.

Senior Graphic Designer at Brand Casa (2024-06 – 2025-10)

• Designed social media advertising creatives that helped businesses attract 30% more clients.
• Produced print-ready materials for seminars and exhibitions, enhancing brand visibility and audience engagement.
• Built email marketing templates that improved open rates and client conversions.
• Developed brand identity systems and style guidelines to ensure consistent design language across platforms.
• Designed Amazon listing images and storefront visuals that contributed to a 40% increase in product sales.
• Created packaging designs for multiple brands, improving shelf appeal and boosting sales.

Graphic Designer at Akbar Media Marketing (2024-01 – 2024-07)

• Designed logos and brand guidelines for 20+ local and international clients, improving brand consistency and visual recognition.
• Created social media posts for various businesses, including Psych Consultants, Hashloops, and SBR Consultants.

Freelance Visual Designer at Freelance (2022-03 – Present)

• Worked with brands such as AXATY, Apexir, Shilaze & more.
• Designed brand identities, logos, and visual systems to improve brand visibility and engagement.

Design Lead at Neural Sight AI (2023-03 – 2023-11)

• Provided visual direction to design interns to enhance project quality across branding and UI assets.

Deputy Director Graphics at ZAUQ, COMSATS University (2022-02 – 2022-03)

• Designed visuals for campus events and creative campaigns.

Lead Organizer (Design) at ZAUQ, COMSATS University (2022-01 – 2022-12)

• Organized design contests to recruit new designers and increase society visibility.

BS in Computer Engineering – COMSATS University (2024)