Abiha Imran

Social media, PR, and influencer marketing manager with 3+ years leading end-to-end brand communications for a D2C beauty and wellness label. Built and scaled an 80+ influencer network spanning macro and micro talent, directed in-house content and BTS production, and owned campaigns from sourcing through activation, driving sustained follower growth and ROI.

Background in Economics research, bringing an analytical, data-informed approach to brand and campaign strategy.

Head of PR & Influencer Marketing (scope expanded to Marketing Specialist, 2025 – Present) at Bali (@baliwax) (2022 – Present)

• Owned end-to-end PR and influencer strategy for Bali Wax & Bali Skin, shaping brand positioning and public-facing communications across all channels.
• Built and managed an 80+ influencer portfolio spanning macro and micro talent, including Ducky Bhai, Iqra Kanwal, Fatima Faisal, Aroob Jatoi, Zaid Ali, Kainat Aslam, Shaina Gull, Zahra Waseem, Aymen Ahmad, Samra Mir, and Tayeba Ansari — to expand brand reach and credibility.
• Directed end-to-end influencer campaigns, from sourcing and negotiation through briefing, content approval, and activation, translating partnerships into measurable follower and revenue growth.
• Directed and produced in-house content, including behind-the-scenes (BTS) shoots, giving creative direction on set to keep output aligned with brand identity.
• Wrote brand scripts and social media content for campaigns and everyday posting, maintaining a consistent brand voice across platforms.
• Planned and executed in-person brand events and activations, like Haryali Market, strengthening community engagement and offline PR presence.
• Drove overall follower growth and campaign ROI by tracking influencer and content performance and adjusting strategy in real time.
• Served as the brand's primary communications and customer support lead, managing customer-facing queries and safeguarding brand reputation at scale.

Freelance Writer — Academic Research Projects at Freelance (2019 – Present)

• Delivered freelance research and writing across economics-focused academic projects for varied clients.

MPhil in Economics – University of the Punjab, Lahore (2024)

BSc (Hons) in Economics – University of the Punjab, Lahore (2019 – 2023)