Afshan Ashraf

Results-driven export and logistics professional with proven expertise in managing global shipments for denim, leather, and garment divisions. Skilled in end-to-end export operations, international trade compliance, and cost-efficient logistics optimization. Adept at building strong buyer relationships while ensuring timely, accurate, and compliant deliveries. Experienced in leading cross-functional teams and driving operational excellence across diverse markets.

Group Head – Export & Logistics (Denim / Finished Leather / Leather Garments) - H. Sadar Ali Akhtar Ali (Pvt) Ltd

(2024-11)

• Strategic Leadership: Lead and oversee export and logistics operations for Denim, Finished Leather, and Leather Garments divisions across multiple global markets.
• Export Operations Management: Manage end-to-end export processes, including documentation (LCs, BLs, Invoices, COO, etc.), customs clearance, and compliance with international trade regulations.
• Logistics & Supply Chain Optimization: Coordinate with freight forwarders, shipping lines, and transport partners to ensure timely dispatch and delivery; optimize logistics costs while maintaining service levels.
• Buyer Coordination: Liaise with international buyers, to ensure on-time shipments, resolve queries, and maintain strong client relationships.
• Cross-Functional Collaboration: Collaborate with Production, Merchandising, Finance, and Quality Control teams to align export schedules with order deadlines.
• Documentation & Compliance: Ensure adherence to country-specific export norms (EU, USA, Middle East, etc.), including legal and commercial documentation.
• Team Management: Lead a multi-location logistics and documentation team; responsible for performance management, training, and development.
• Streamlined export documentation workflow, reducing processing time
• Negotiated favorable freight contracts, resulting in annual savings
• Improved on-time shipment rate across all divisions.
• Successfully managed logistics for high-volume seasonal shipments during peak periods.

Deputy Manager Export & Logistics - Ihsan Cotton Products (Pvt) Ltd

(2022-08 - 2024-11)

• Coordination with marketing department / Mills regarding production, export dispatches and shipment planning as per Contract / LC shipment deadlines.
• Responsible to give update schedule to Customers regarding inspection, dispatch of goods from mills and shipment / vessel planning.
• Monitoring of dispatches, shipments & vessel schedule.
• Dealing with banks for Negotiation of Export documents.
• Handling the Customs Rebate, DLTL Rebate, Ocean /AIR Freight.
• Handling Export payments
• Planning & Managing of Export Dispatches, Ocean/Air shipment as per given deadlines.
• Planning & Managing of Import shipments (Ocean/Air) as per given deadlines.
• Planning & Managing Transportation for dispatch of Export consignments from Mills site & Import consignments from Sea/Air Ports.
• Air / Ocean / Local Truck Freight Negotiation with Air- Shipping lines & Transporters.
• Dealing with Insurance Company for insurance coverage of Export / Import cargos.
• Assessment of correct HS Code as per description of Import/Export goods.
• Responsible for Customs Clearance of Export & Import consignments
• Scrutinizing of Export LC / Export-Import shipping Documents/ Dealing with Banks, Clearing Agents, Shipping Lines, Transporters, Customs and Other Govt. institutions (Chamber, TDAP, etc.)

Assistant Manager Export - Taiga Apparel (Pvt) Ltd

(2020-08 - 2022-08)

• Place booking of all orders LC/OA like GUESS, LPP, ONLY, LAZER, BLEND and EURPHIL.
• Preparation of all export Documents Rex Invoices, E-form, COO, FTA and BL.
• Make payment settlement of all overdue invoices.
• Updating all Export data in ERP.
• Lodgment of Export invoices.
• Customer Documentation.
• Maintain export data.
• Performing export related task
• Shipping documentation
• Logistics
• Brands handling George, Topman,VERY,Blend ,Kariban ,GUESS ,Bestseller, NEWLook, ildolcie, Misss
• ERP record maintained
• Lodgment
• Banks documentation
• Payment settlement

Admin Assistant - Kamal PVT LTD

(2018-04 - 2019-06)

• Manage day-to-day administrative tasks including record-keeping, and correspondence.
• Handle office supplies inventory, requisitions, and distribution.
• Support senior management with document preparation and travel arrangements
• Coordinate employee welfare activities and assist HR in compliance documentation.

Marketing Department - Ibex Ltd, Lahore - Lahore

(2016 - 2016)

• Customer dealing, listening customer problems and giving them solutions, Prepared complaint reports , Replying to customer queries

Internship - Bank Alfalah Ltd.

(2015 - 2015)

• Worked in operation department like Clearing of Cheques, Pay orders, closing of cash, opening of bank accounts and Car Ijrah Financing etc.

MBA 3.5 years - Banking & Finance - Punjab University