Afshan Faraz
Senior WordPress Developer | WooCommerce Expert | Performance Optimization Specialist
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About
Senior WordPress Developer with 5+ years of experience building high-performance, scalable, and conversion-focused websites. Specialized in WooCommerce, custom theme/plugin development, and advanced performance optimization. Proven track record of improving website speed by up to 35%, enhancing user engagement, and delivering SEO-optimized solutions for international clients. Experienced in managing full development lifecycle from concept to deployment and maintenance.
Experience
Senior WordPress / CMS Developer at Social Gravity (2024-01 – Present)
- Developed and managed high-performance websites using Webflow and Wix (Velo)
- Built custom JavaScript-based features to enhance interactivity and user experience
- Improved website performance by up to 35%, significantly boosting load speed and engagement
- Designed SEO-optimized, responsive websites aligned with modern UX standards
- Created reusable components, reducing development time by 25%
- Managed full development lifecycle: planning → development → deployment → maintenance
Senior CMS Developer / Front-End Developer at IT Verticals, Inc. (2021-01 – 2023-12)
- Developed scalable web applications using HTML, CSS, and JavaScript
- Improved application performance and reduced load times across multiple projects
- Built reusable UI components to streamline development workflows
- Collaborated with backend teams to integrate APIs and enhance functionality
- Delivered responsive, user-centric interfaces for improved usability and engagement
Senior Front-End & CMS Developer at 3techno Digital (Pvt.) Ltd. (2020-01 – 2021-12)
- Designed and developed responsive, high-quality user interfaces
- Implemented custom features to improve user engagement and usability
- Ensured cross-browser compatibility and consistent UI/UX across devices
- Optimized websites for performance, scalability, and maintainability
CMS Developer (WordPress) at SASSOL Private Ltd (2020-01 – 2020-12)
- Maintained and optimized WordPress websites for performance and uptime
- Customized themes and plugins based on client requirements
- Integrated third-party APIs to extend website functionality
- Resolved technical issues, ensuring minimal downtime
WordPress Developer at Digitalklouds (2018-01 – 2019-12)
- Developed and deployed WordPress websites for multiple clients
- Implemented responsive, mobile-first designs
- Assisted in SEO optimization and content migration
- Performed QA testing, debugging, and bug fixing
Education
Bachelor of Software Engineering in Software Engineering – Sir Syed University of Engineering & Technology (2015-01 – 2018-12)
