Afshan Faraz

Senior WordPress Developer with 5+ years of experience building high-performance, scalable, and conversion-focused websites. Specialized in WooCommerce, custom theme/plugin development, and advanced performance optimization. Proven track record of improving website speed by up to 35%, enhancing user engagement, and delivering SEO-optimized solutions for international clients. Experienced in managing full development lifecycle from concept to deployment and maintenance.

Senior WordPress / CMS Developer at Social Gravity (2024-01 – Present)

• Developed and managed high-performance websites using Webflow and Wix (Velo)
• Built custom JavaScript-based features to enhance interactivity and user experience
• Improved website performance by up to 35%, significantly boosting load speed and engagement
• Designed SEO-optimized, responsive websites aligned with modern UX standards
• Created reusable components, reducing development time by 25%
• Managed full development lifecycle: planning → development → deployment → maintenance

Senior CMS Developer / Front-End Developer at IT Verticals, Inc. (2021-01 – 2023-12)

• Developed scalable web applications using HTML, CSS, and JavaScript
• Improved application performance and reduced load times across multiple projects
• Built reusable UI components to streamline development workflows
• Collaborated with backend teams to integrate APIs and enhance functionality
• Delivered responsive, user-centric interfaces for improved usability and engagement

Senior Front-End & CMS Developer at 3techno Digital (Pvt.) Ltd. (2020-01 – 2021-12)

• Designed and developed responsive, high-quality user interfaces
• Implemented custom features to improve user engagement and usability
• Ensured cross-browser compatibility and consistent UI/UX across devices
• Optimized websites for performance, scalability, and maintainability

CMS Developer (WordPress) at SASSOL Private Ltd (2020-01 – 2020-12)

• Maintained and optimized WordPress websites for performance and uptime
• Customized themes and plugins based on client requirements
• Integrated third-party APIs to extend website functionality
• Resolved technical issues, ensuring minimal downtime

WordPress Developer at Digitalklouds (2018-01 – 2019-12)

• Developed and deployed WordPress websites for multiple clients
• Implemented responsive, mobile-first designs
• Assisted in SEO optimization and content migration
• Performed QA testing, debugging, and bug fixing

Bachelor of Software Engineering in Software Engineering – Sir Syed University of Engineering & Technology (2015-01 – 2018-12)