Ahmad Ali

Dynamic Business Development & Sales Professional and MBA graduate with over 8 years of fast-tracked experience driving revenue growth, market expansion, and distribution efficiency in the FMCG sector. Proven track record of achieving 27% sales growth by designing strategic sales initiatives, optimizing Permanent Journey Plans (PJPs), and strengthening distributor networks across the Khyber Pakhtunkhwa (KP) region. Expert in managing high-volume retail footprints, supervising field teams, settling distribution claims, and implementing data-driven sales tracking systems to boost brand performance and regional market share.

Territory Sales Executive (TSE) - Mayfair (Asian Foods Pvt Ltd) - TTY (Rustam, Katlang & Shergarh)

(2025-04)

• Responsible for managing and growing sales within assigned territory, driving FMCG product distribution, and achieving revenue targets.
• Develop tailored sales strategies, build strong relationships with distributors and retailers, and execute promotional activities to enhance brand visibility.
• Analyze market trends and consumer behaviour to optimize product placement, route structures, and maximize regional market share.
• Track sales performance, prepare comprehensive reports, and collaborate with marketing teams to launch targeted campaigns that boost territory sales and profitability.

Business Development Officer (BDO) - EBM (PVT) Ltd - Mardan & Pabbi, Pakistan

(2020-08 - 2025-03)

• Achieved 27% secondary sales growth by developing strategic FMCG sales initiatives and expanding market share in the Mardan zone.
• Strengthened distributor relationships, managed distribution payroll structures, and ensured consistent achievement of sales targets across key accounts.
• Supervised and coached field sales representatives, monitoring execution KPIs including call productivity, strike rate, and route efficiency.
• Conducted consumer insights research and managed distributor credit limits, driving product placement and visibility in new retail channels.

Sales & Distribution Officer - Sufi Oil & Ghee - Mardan, Pakistan

(2018-05 - 2020-06)

• Streamlined secondary supply chain operations, significantly improving product availability and shelf presence in local markets.
• Negotiated contracts with vendors and local distributors, securing favorable terms to support aggressive distribution expansion.
• Implemented structured sales tracking systems, enhancing reporting accuracy for data-driven corporate commercial decisions.

MBA - Northern University, Nowshera (K.P.K) PAKISTAN

BA - University of Peshawar

DIT - Technical Board of Peshawar

F.Sc. - B.I.S.E Mardan (K.P.K) PAKISTAN

Matric (SSC) - B.I.S.E Abbottabad (K.P.K) PAKISTAN