Ahmed Khalid
Assistant Manager Media Planning
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About
Driven, Passionate and Disciplined. These are the 3 attributes that define me as an individual. I believe in going the extra mile in getting things done as one can only unlock their full potential when they step out of their comfort zone.
Experience
JUNE 2022 - PRESENT
GROUPM PAKISTAN PRIVATE LIMITED | Assistant Media Planner - mSix&partners
- I was responsible for developing 360-degree media strategies, including traditional, digital, and content.
- I had to ensure that KPIs are met in order to achieve maximum ROI.
- Creating and assessing campaign media reports, as well as quarterly and yearly client reviews.
- Keeping track of efficiency for KPI management.
- I made the process of creating a competitor's scans more efficient through use of tools like Crowdtangle and Semrush.
SEPTEMBER 2021 - MAY 2022
GROUPM PAKISTAN PRIVATE LIMITED | Management Trainee
- Understanding the fundamentals of digital marketing and gaining practical experience with a variety of platforms such as Facebook, Google, Twitter, Instagram, and local publishers, among others.
- Following up on campaigns, doing post-campaign analysis, and providing feedback and suggestions on how to enhance future outcomes.
- Taking a variety of digital marketing training and certifications, from beginner to advanced.
- Developed an understanding over traditional media planning such as TV Media Planning and Radio Media Planning.
OCTOBER 2017 – JANUARY 2020
AIESEC IN KARACHI
- 12 months of working in the Sales department.
- 9 months of working in the Finance department.
- 6 months of working in the Human Resource department.
JUNE 2019 – NOVEMBER 2019
AIESEC IN PAKISTAN
- Project Head of Marketing for the National Conference.
OCTOBER 2018 – OCTOBER 2019
AIESEC IN PAKISTAN
- National Audit Manager.
Education
SHAHEED ZULFIQAR ALI BHUTTO INSTITUTE OF SCIENCE AND TECHNOLOGY (SZABIST)
Program: BA(Hons) Business Studies
Subjects: Operations and Supply Chain Management, Marketing Management.
A LEVELS 2014 -2017
BAY VIEW COLLEGE
Subjects: Mathematics, Business studies, Accounting.
O LEVELS 2012 - 2014
BAY VIEW HIGH SCHOOL O LEVELS
Subjects: Economics, Business studies, Accounting, Additional Mathematics.
