Marketing Associate - Backtech - Karachi, Sindh
(2025-09)
- Directed the overarching brand architecture for Backtech by positioning the parent company as a premium managed agency while supervising the unique market identities of specialized subsidiaries
- Developed the primary digital presence for Backtech through the creation of a comprehensive website including all strategic copy and technical architecture
- Managed the end to end advertising lifecycle for Tallywise by orchestrating Meta Ads campaigns and producing all visual creative assets to drive high level professional event engagement
- Architected the email marketing infrastructure for Prepaid Recon while leading the strategic reveal of the DashRecon Command Center to provide wireless dealer groups with total commission visibility
- Synchronized multi brand messaging across diverse digital channels to ensure that the managed agency parent and its subsidiaries maintained a cohesive and high end visual identity
- Curated the professional brand voice and content strategy for executive outreach to maintain a conversational and human tone across all subsidiary communications while coordinating founder feedback loops and campaign revisions to improve clarity, consistency, and conversion readiness and implemented brand governance templates, content calendars, and asset workflows to accelerate launches and reduce revision cycles across campaigns, briefing stakeholders on weekly performance, priorities, and lau
Freelancer - Freelance - Freelance
(2025-03)
- Designed targeted automation campaigns within GoHighLevel, maximizing user engagement and streamlining client communications for higher retention and appointment booking rates.
- Design and implement custom CRM systems (primarily GoHigh Level) tailored to client workflows, including pipelines, calendars, and automated communications.
- Build marketing automations using Zapier, Make.com, and API integrations to streamline lead capture, onboarding, and follow-up.
- Develop lead enrichment processes using Google Sheets, API calls, and AI-based data tools for better targeting and personalization.
- Consult clients on sales funnel design, demand forecasting, and digital marketing strategies to maximize ROI.
- Troubleshoot and maintain automation workflows to ensure minimal downtime and maximum efficiency.
GoHighLevel-Administrator - Hashes Agency - Karachi, Sindh
(2024-11 - 2025-03)
- Played a pivotal role in delivering high-impact digital marketing solutions and GoHighLevel CRM services to clients.
- Provided expert consultation on GoHighLevel's CRM platform, guiding clients through system setup and optimization for seamless integration with business processes.
- Specialized in creating customized AI workflows, including voice bots and chat assistants, to enhance client engagement and automate key business functions.
- Developed and implemented lead nurturing automations, appointment-setting workflows, and advanced CRM processes to improve client conversion rates and operational efficiency.
- Led training sessions, equipping clients with the knowledge and skills to effectively utilize the GoHighLevel platform for their specific needs.
- Collaborated closely with clients to ensure tailored solutions that aligned with their goals and delivered measurable business results.
Marketing Associate - Ad Snipper - Karachi, Sindh
(2021-02 - 2024-10)
Served as a Marketing Associate at Ad Snipper, contributing to the development and execution of digital marketing strategies to enhance brand visibility and drive engagement.
- Managed the setup and optimization of GoHighLevel CRM, ensuring seamless integration with marketing efforts and client workflows.
- Designed and implemented automation systems within GoHighLevel to streamline lead management, follow-ups, and customer engagement processes.
- Collaborated with the marketing team to create tailored automation strategies, driving higher conversion rates and improving operational efficiency.
- Ran and optimized Meta (Facebook) and Google Ads campaigns, ensuring targeted ad placements and maximizing ad performance.
- Monitored and analyzed campaign performance across Meta and Google Ads, leveraging data insights to refine strategies and enhance marketing ROI.
Social Media Manager - Sublime Trendz - Mississauga, Ontario
(2020-04 - 2021-01)
Spearheaded as a Social Media Manager at Sublime Trendz, overseeing the development and execution of comprehensive social media strategies to increase brand awareness and engagement.
- Managed and curated content for various social media platforms, ensuring consistent brand messaging and maintaining a strong online presence.
- Developed and implemented social media campaigns across platforms like Instagram, Facebook, and Twitter to drive traffic, increase followers, and enhance customer interaction.
- Monitored social media trends and competitor activity to adjust strategies and stay ahead of market trends.
- Engaged with followers, responded to inquiries, and managed community interactions to foster a loyal and engaged audience.
- Analyzed social media performance using analytics tools, producing reports and insights to optimize future content and campaigns.
