Aisha Abdul Wahid

BBA graduate transitioning from taxation and operations into digital marketing, combining an analytical background with a growing creative portfolio. Professional experience includes dashboard reporting and social media content creation and publishing, while current training through SkillVibe and self-initiated projects cover branding, Meta Ads, audience targeting, conversion-focused copywriting, and UI/UX design. Seeking an entry-level opportunity to apply these skills and grow in performance marketing.

Digital Marketing Executive & Life Operations at Salaam Family Takaful Limited (2024-05 – 2026-03)

• Managed official company social media pages and coordinated with internal teams for content planning and approvals.
• Designed social media posts and promotional content using Canva to support ongoing marketing campaigns.
• Assisted in lead generation through social media initiatives.
• Prepared monthly consolidated business activity reports and built dashboards using Canva & Google Looker Studio.
• Coordinated with the IT team on website and mobile app design requirements and contributed to digital onboarding (POS) design discussions.
• Also supported day-to-day Life Operations, including policy servicing, compliance monitoring (AML/CFT), and Individual Life & Group policy processing.

Junior Digital Marketer at DataCrumbs

Tax Consultant, Income Tax Filing at Freelance (2026-04 – Present)

File individual income tax returns and advised clients on FBR compliance.

Tax Consultant at Befiler (2023-05 – 2024-05)

• Filed 700+ individual tax returns, managed client ledger and FBR/IRIS documentation.

Audit Intern at Usmani & Co. Chartered Accountants (2022-07 – 2022-11)

• Supported audit engagements including the IFEM audit of Shell and PSO, gained exposure to QuickBooks and SAP.

Accounts Intern at Ali Gohar & Co (2021-03 – 2021-05)

• Prepared vendor payment sheets and recorded journal entries and invoices in ERP.

Bachelor of Business Administration (Hons) in Business Administration – Iqra University — Main Campus (2018-09 – 2022-10)