Ali Abbas

Off-Page SEO Specialist with 3 years of experience in white-hat link building for SaaS and B2B businesses. Skilled in manual outreach, guest posting, competitor backlink analysis, and publisher relationship management. Proficient in Ahrefs, Semrush, and Google Search Console, with a focus on building authority and driving long-term organic growth.

Link Building Executive - DevHouse

(2023-08 - 2025-12)

• Planned and executed white-hat link-building campaigns for SaaS, AI, cybersecurity, and technology businesses.
• Managed the complete outreach lifecycle, including prospect research, personalized email campaigns, publisher communication, negotiation, and backlink acquisition.
• Acquired 400+ editorial backlinks through guest posting, niche edits, and strategic outreach across multiple client campaigns.
• Built and maintained relationships with 300+ publishers, bloggers, and website owners to secure high-quality editorial placements.
• Maintained an average 15% outreach reply rate through personalized outreach strategies and consistent follow-ups.
• Conducted competitor backlink analysis using Ahrefs and Semrush to identify high-value link opportunities.
• Collaborated with SEO and content teams to strengthen website authority and support sustainable organic growth for 10+ client websites.
• Monitored backlink performance, maintained outreach databases, and prepared campaign reports to optimize future outreach efforts.

Freelance Off-Page SEO & Outreach Specialist - Self-Employed

(2022-01 - 2023-12)

• Delivered off-page SEO and outreach services for international clients across SaaS, cybersecurity, AI, and technology industries.
• Executed manual outreach campaigns, guest posting, and backlink acquisition using white-hat SEO practices.
• Conducted prospect research and competitor backlink analysis to identify high-authority placement opportunities.
• Managed publisher relationships, outreach communication, backlink tracking, and placement coordination from start to finish.
• Assisted clients in improving domain authority through relevant and high-quality backlink acquisition.

Bachelor of Business Administration - BBA - University of Agriculture Faisalabad (2016-01 - 2020-12)