Ali Alvi

SEO Specialist and Content Writer with hands-on experience in keyword research, on-page SEO, technical SEO audits, schema markup, local SEO, content optimization, and performance reporting. Backed by 5+ years of IT and database management experience, with a strong analytical approach to SEO, content strategy, and structured data. Experienced with SEMrush, Ahrefs, WordPress, Google Analytics, and AI-assisted content workflows.

SEO Specialist at Apple Fort (2025-10 – Present)

• Increased organic traffic by 41% by optimizing website content, structure, and on-page SEO elements.
• Conducted keyword research and competitor analysis to identify high-value search opportunities.
• Implemented technical SEO improvements covering crawlability, indexation, site speed, and schema markup.
• Managed local SEO tasks, including Google Business Profile optimization and citation strategies.
• Monitored performance using Google Analytics and SEO tools, reporting on traffic, conversions, and rankings.

Social Media Content Manager at ASAN Online Academy (2026-01 – Present)

• Created SEO-informed content for posts, blogs, images, videos, and infographics.
• Analyzed engagement, CTR, reach, and conversion metrics to improve campaign performance.
• Increased organic reach by 250% through strategic content planning and optimization.
• Boosted follower count by 41% in two months through audience-focused and keyword-informed content.
• Collaborated with designers, copywriters, and developers to maintain consistent brand messaging.

Database System Administrator at CMH Lahore (2018-05 – 2025-08)

• Managed IT and database systems supporting hospital operations.
• Coordinated reports, documentation, and internal communication with high accuracy.
• Built strong reporting, data-handling, and problem-solving skills in a high-pressure environment.

Database & IT Assistant at CMH Quetta (2015-10 – 2018-05)

• Handled official reports, data entry, documentation, and IT support tasks.
• Ensured accuracy and efficiency in hospital records and workflows.

Business Development Officer at Mobilink Jazz (2014-01 – 2015-10)

• Built customer relationships to support marketing efforts.
• Maintained brand consistency across customer-facing communication.
• Wrote clear promotional copy for products and services.

BBIT in Bachelor of Business & Information Technology – Virtual University

BSc in Economics – Govt. Musa College, Quetta (2017)