Ali Obaid

Digital marketing and customer success professional with 6+ years of experience in performance marketing, lead generation, client onboarding, and account management. Proven ability to drive revenue growth, customer retention, and conversions through paid advertising, CRM management, and cross-functional team leadership.

Senior Marketing and Growth Manager at AIO (2025-12 – Present)

• Managed and optimized Google Ads and Meta Ads campaigns for QSR clients, driving a 25% increase in sales through improved targeting, creative testing, bidding, and budget allocation.
• Generated 1,400+ conversions, 3,300+ clicks, and 156,800+ reach while reducing CPC to as low as $0.29 through data-driven campaign optimization.
• Managed end-to-end onboarding and implementation for 10+ restaurant accounts, covering technical setup, POS deployment, operational workflows, marketing strategy, and go-live execution.
• Drove customer retention, product adoption, and account growth across 10+ client accounts while managing stakeholder communication, issue resolution, and ongoing performance strategy.
• Built and maintained multi-client dashboards tracking 8+ KPIs, including CPL, ROAS, CTR, CPC, conversions, account health, product adoption, and sales pipeline performance.

Marketing Lead at Jurixy (2024-09 – 2025-11)

• Led a team of 5 digital marketers and managed monthly paid media budgets of $15,000 across Google, Meta, Pinterest, and TikTok, overseeing targeting, budget allocation, and A/B testing.
• Increased qualified leads by 40% and improved conversion rates by 25%, achieving an average 4.5x ROAS through data-driven campaign optimization.

Digital Marketing Manager at Emirates Express (2023-04 – 2024-08)

• Led cross-functional teams across SEO, graphic design, and content writing while managing campaign strategy, execution, and performance.
• Generated qualified customer leads through paid advertising campaigns, achieving up to 10x ROAS through continuous targeting, creative, and budget optimization.

Lead Generation Specialist at IK IT Solutions (2022-03 – 2023-05)

• Generated 300+ qualified B2B leads annually through paid campaigns across Google Ads and Meta Ads, reducing Cost per Lead (CPL) by 22% while maintaining lead quality through audience segmentation and continuous campaign optimization.
• Handled paid media budgets of £2,000–£5,000 per month, achieving an average 3.8x ROAS and increasing landing page conversion rates by 20% through A/B testing, keyword optimization, and data-driven performance analysis.

Social Media Marketing Manager at H&T Tech Solutions (2020-03 – 2022-02)

• Developed and executed data-driven social media strategies across multiple platforms, increasing audience engagement by 35% and qualified lead generation by 30% through targeted content, audience segmentation, and campaign optimization.
• Improved campaign conversion efficiency by 22% and overall ROI by 20% through continuous performance analysis, creative testing, and optimization of CTR, CPC, conversion rate, and engagement metrics.

M.S. in Healthcare Biotechnology – National University of Sciences and Technology (2023-09 – 2025-09)

B.S. in Biotechnology – University of Sargodha (2019-10 – 2023-06)