Ali Puri

Strategic Marketing & Digital Transformation Leader with 15+ years of international experience driving revenue growth, market expansion, brand positioning and customer acquisition across Healthcare, AI, SaaS, Oil & Gas, Engineering, Construction, Automotive, Education, E-Commerce and Professional Services sectors. Proven track record of building high-performing marketing organizations, leading multi-country teams and delivering business growth through integrated marketing, strategic partnerships, public relations, commercial development and digital transformation initiatives. Experienced in working directly with founders, C-suite executives and global stakeholders to build scalable growth frameworks, modern marketing ecosystems and revenue-generating customer acquisition programs.

Professional Philosophy: I build data-driven marketing ecosystems that blend creativity, technology and strategy to drive sustainable growth and measurable business impact.

Head of Digital & Growth at Park Medical Clinic Group (2025-01 – Present)

Lead digital growth strategy across 5 healthcare brands operating 45+ clinic locations in the UK

• Lead digital growth strategy across 5 healthcare brands operating 45+ clinic locations across the UK
• Drive patient acquisition, retention and lifecycle marketing through multichannel strategies
• Oversee SEO, PPC, CRO, CRM automation and performance marketing initiatives
• Lead website transformation, UX improvements and conversion optimization projects
• Develop strategic partnerships, referral programs and community engagement initiatives
• Implement AI-driven reporting, automation and marketing intelligence solutions
• Ensure compliance with UK healthcare marketing regulations and data privacy
• Developed and executed nationwide digital acquisition strategy supporting 45+ clinic locations
• Increased online appointment bookings by 62% within 6 months
• Improved patient lifetime value through automated nurturing workflows and segmentation
• Implemented advanced GA4 tracking and CRM integration improving attribution accuracy by 48%
• Enhanced overall lead quality resulting in 31% improvement in conversion rate

Head of Marketing at DigiAiBot (2023-01 – 2025-12)

Full-service digital transformation, AI, marketing and technology consultancy helping businesses scale through performance marketing, creative solutions and smart technology.

• Devised and executed overall marketing strategy across multiple industries and international markets
• Lead business development, client acquisition, proposal development and pitch presentations
• Manage strategic partnerships, alliances and channel marketing initiatives
• Oversee PR, corporate communications and brand positioning campaigns
• Direct integrated teams across SEO, PPC, Social Media, Content, Development and Automation
• Manage annual marketing budget exceeding $500,000 across client portfolios
• Implement CRM, automation and AI-powered marketing solutions to optimize performance
• Work closely with founders and C-level executives on growth roadmaps and revenue targets
• Delivered growth marketing solutions across 12+ industries and multiple geographies
• Achieved significant ROI improvements across marketing campaigns for international clients
• Built and implemented automation frameworks reducing manual operations by 40%+
• Generated high-quality leads and improved conversion rates through integrated digital strategies
• Establish strong long-term partnerships and repeat business across diverse industry verticals

Head of Marketing & Digital Growth at Prismecs (2021-01 – 2024-12)

Led global marketing strategy and corporate communications for Prismecs, a leading engineering and technology solutions provider serving the Oil & Gas, Energy, EPC and Industrial sectors across North America, MENA and APAC.

• Directed global marketing operations and demand generation strategy
• Developed and executed ABM programs targeting Fortune 500 and enterprise clients
• Managed corporate branding, PR, media relations and executive communications
• Led participation in international exhibitions, trade shows and industry events
• Oversaw HubSpot CRM implementation, automation and lead nurturing programs
• Managed cross-functional teams including marketing, content, design, digital, BD & proposals
• Collaborated with business development teams to create high-impact proposals, presentations and sales enablement collateral
• Managed annual marketing budget, vendor partnerships and performance reporting
• Increased website traffic by 40% through SEO, content and digital initiatives
• Increased qualified inquiries by 57% through integrated demand generation campaigns
• Improved conversion rates by 21% across digital channels and landing pages
• Improved organic visibility by 30% across target keywords and major markets
• Built and scaled a high-performing team of 22+ marketing, design and digital professionals
• Strengthened brand presence across multiple international markets and industry verticals
• Managed annual marketing budget exceeding $500,000 delivering measurable ROI

Digital Marketing Manager at Serene Retreat (Sabah) SDN BHD (2016-01 – 2022-07)

• Led digital marketing strategy across SEO, PPC, Social Media and Email marketing
• Managed content strategy, website optimization and online brand positioning
• Executed integrated campaigns to drive bookings and customer engagement
• Managed monthly marketing performance, analytics and reporting
• Collaborated with sales and operations to achieve revenue targets
• 30% Increase in organic traffic
• 25% Increase in lead generation
• 15% Improvement in campaign effectiveness
• 25% Improvement in keyword rankings
• 20% Increase in social engagement & brand visibility

Business Development Manager – Digital at Atcen SDN BHD (2014-03 – 2016-06)

• Led digital business development and online growth initiatives
• Managed lead generation campaigns for international student recruitment
• Developed strategic partnerships with education agents and institutions
• Managed digital marketing campaigns across Google, Social Media and Email
• Monitored campaign performance and optimized conversion funnels
• 40% Increase in web traffic
• 25% Improvement in search rankings
• 30% Increase in social engagement
• 20% Improvement in conversion rates
• Expansion of market reach across Asia-Pacific region

Insurance Advisor at Al Fardan Group (2012-03 – 2013-07)

• Provided insurance advisory and solutions to individual and corporate clients
• Generated new business leads and managed client relationships
• Achieved sales targets through consultative selling and relationship management
• 20% Increase in client acquisition
• 25% Improvement in lead conversion
• Improved client retention and cross-sell performance

Operations & Process Executive at Alfa Rehman Consulting (2010-01 – 2012-05)

• Developed and implemented ISO-compliant SOPs for warehouse operations
• Managed inventory control, logistics and distribution processes
• Implemented KPIs and process improvements to enhance efficiency and reduce costs
• 20% Improvement in operational efficiency
• 15% Reduction in inventory holding
• Achieved 95%+ compliance with GDP standards

PhD in Business Administration – University Putra Malaysia (2025)

MBA in Global Business Management & Supply Chain – Victoria University

Bachelor of Business Administration in Business Administration – Iqra University