Head of Digital & Growth at Park Medical Clinic Group (2025-01 – Present)
Lead digital growth strategy across 5 healthcare brands operating 45+ clinic locations in the UK
- Lead digital growth strategy across 5 healthcare brands operating 45+ clinic locations across the UK
- Drive patient acquisition, retention and lifecycle marketing through multichannel strategies
- Oversee SEO, PPC, CRO, CRM automation and performance marketing initiatives
- Lead website transformation, UX improvements and conversion optimization projects
- Develop strategic partnerships, referral programs and community engagement initiatives
- Implement AI-driven reporting, automation and marketing intelligence solutions
- Ensure compliance with UK healthcare marketing regulations and data privacy
- Developed and executed nationwide digital acquisition strategy supporting 45+ clinic locations
- Increased online appointment bookings by 62% within 6 months
- Improved patient lifetime value through automated nurturing workflows and segmentation
- Implemented advanced GA4 tracking and CRM integration improving attribution accuracy by 48%
- Enhanced overall lead quality resulting in 31% improvement in conversion rate
Head of Marketing at DigiAiBot (2023-01 – 2025-12)
Full-service digital transformation, AI, marketing and technology consultancy helping businesses scale through performance marketing, creative solutions and smart technology.
- Devised and executed overall marketing strategy across multiple industries and international markets
- Lead business development, client acquisition, proposal development and pitch presentations
- Manage strategic partnerships, alliances and channel marketing initiatives
- Oversee PR, corporate communications and brand positioning campaigns
- Direct integrated teams across SEO, PPC, Social Media, Content, Development and Automation
- Manage annual marketing budget exceeding $500,000 across client portfolios
- Implement CRM, automation and AI-powered marketing solutions to optimize performance
- Work closely with founders and C-level executives on growth roadmaps and revenue targets
- Delivered growth marketing solutions across 12+ industries and multiple geographies
- Achieved significant ROI improvements across marketing campaigns for international clients
- Built and implemented automation frameworks reducing manual operations by 40%+
- Generated high-quality leads and improved conversion rates through integrated digital strategies
- Establish strong long-term partnerships and repeat business across diverse industry verticals
Head of Marketing & Digital Growth at Prismecs (2021-01 – 2024-12)
Led global marketing strategy and corporate communications for Prismecs, a leading engineering and technology solutions provider serving the Oil & Gas, Energy, EPC and Industrial sectors across North America, MENA and APAC.
- Directed global marketing operations and demand generation strategy
- Developed and executed ABM programs targeting Fortune 500 and enterprise clients
- Managed corporate branding, PR, media relations and executive communications
- Led participation in international exhibitions, trade shows and industry events
- Oversaw HubSpot CRM implementation, automation and lead nurturing programs
- Managed cross-functional teams including marketing, content, design, digital, BD & proposals
- Collaborated with business development teams to create high-impact proposals, presentations and sales enablement collateral
- Managed annual marketing budget, vendor partnerships and performance reporting
- Increased website traffic by 40% through SEO, content and digital initiatives
- Increased qualified inquiries by 57% through integrated demand generation campaigns
- Improved conversion rates by 21% across digital channels and landing pages
- Improved organic visibility by 30% across target keywords and major markets
- Built and scaled a high-performing team of 22+ marketing, design and digital professionals
- Strengthened brand presence across multiple international markets and industry verticals
- Managed annual marketing budget exceeding $500,000 delivering measurable ROI
Digital Marketing Manager at Serene Retreat (Sabah) SDN BHD (2016-01 – 2022-07)
- Led digital marketing strategy across SEO, PPC, Social Media and Email marketing
- Managed content strategy, website optimization and online brand positioning
- Executed integrated campaigns to drive bookings and customer engagement
- Managed monthly marketing performance, analytics and reporting
- Collaborated with sales and operations to achieve revenue targets
- 30% Increase in organic traffic
- 25% Increase in lead generation
- 15% Improvement in campaign effectiveness
- 25% Improvement in keyword rankings
- 20% Increase in social engagement & brand visibility
Business Development Manager – Digital at Atcen SDN BHD (2014-03 – 2016-06)
- Led digital business development and online growth initiatives
- Managed lead generation campaigns for international student recruitment
- Developed strategic partnerships with education agents and institutions
- Managed digital marketing campaigns across Google, Social Media and Email
- Monitored campaign performance and optimized conversion funnels
- 40% Increase in web traffic
- 25% Improvement in search rankings
- 30% Increase in social engagement
- 20% Improvement in conversion rates
- Expansion of market reach across Asia-Pacific region
Insurance Advisor at Al Fardan Group (2012-03 – 2013-07)
- Provided insurance advisory and solutions to individual and corporate clients
- Generated new business leads and managed client relationships
- Achieved sales targets through consultative selling and relationship management
- 20% Increase in client acquisition
- 25% Improvement in lead conversion
- Improved client retention and cross-sell performance
Operations & Process Executive at Alfa Rehman Consulting (2010-01 – 2012-05)
- Developed and implemented ISO-compliant SOPs for warehouse operations
- Managed inventory control, logistics and distribution processes
- Implemented KPIs and process improvements to enhance efficiency and reduce costs
- 20% Improvement in operational efficiency
- 15% Reduction in inventory holding
- Achieved 95%+ compliance with GDP standards
