Ali Raza

Results-driven WordPress Developer with 5+ years of hands-on experience building, customising, and maintaining high-performance websites. Proficient in custom theme and plugin development, WooCommerce, Gutenberg blocks, REST API integrations, and modern CSS frameworks including Tailwind and Bootstrap. Demonstrated ability to deliver scalable, accessible, and SEO-optimised solutions for international clients.

Committed to clean, maintainable code, version-controlled workflows, and continuous self-improvement.

Senior WordPress Developer - Computan Software House - Pakistan

(2025-02)

• Design, develop, and maintain custom WordPress websites for international clients across various industries, focusing on scalability, performance, and user experience.
• Develop custom WordPress themes from scratch using modern frontend technologies, ensuring pixel-perfect implementation, responsive layouts, and cross-browser compatibility.
• Create and maintain custom Gutenberg blocks using ACF and WordPress APIs to deliver flexible, reusable content solutions for clients.
• Build custom plugins and extend WordPress core functionality through hooks, filters, and custom integrations while maintaining clean and scalable code.
• Develop WooCommerce solutions including custom checkout flows, payment gateway integrations, product customizations, and third-party extensions.
• Integrate external REST APIs, CRMs, marketing platforms, and third-party services into WordPress websites to automate business workflows.
• Optimize website performance through caching strategies, database optimization, asset management, image optimization, and Core Web Vitals improvements.
• Implement technical SEO best practices including schema markup, structured data, canonical URLs, sitemap optimization, and search engine-friendly development practices.
• Troubleshoot and resolve complex WordPress issues, including plugin conflicts, performance bottlenecks, JavaScript errors, and server-related problems.
• Manage source control using Git, following collaborative development workflows with branching, code reviews, and deployment processes.
• Collaborate with designers, project managers, and clients to convert business requirements into efficient technical solutions.
• Maintain and improve existing WordPress websites through feature enhancements, security updates, bug fixes, and continuous optimization.

Senior WordPress Developer - Gomal Themes Software House - Faisalabad, Pakistan

(2021-06 - 2025)

• Design, develop, and maintain bespoke WordPress websites for international clients across multiple verticals.
• Build custom themes from scratch, ensuring pixel-perfect fidelity to design specifications and full cross-browser compatibility.
• Develop and maintain custom plugins to extend WordPress core functionality, reducing reliance on third-party bloat.
• Integrate third-party REST APIs (payment gateways, CRMs, marketing tools) into WordPress environments.
• Optimise site performance through advanced caching strategies, database query tuning, image optimisation, and Core Web Vitals improvements.
• Apply SEO best practices (schema markup, canonical tags, structured data) as an intrinsic part of the development process.
• Manage code versioning and collaborative workflows using Git, including branching strategies and pull request reviews.
• Translate client requirements into technical solutions through close stakeholder collaboration and iterative delivery.

WordPress Developer - Cubes Code Software House - Faisalabad, Pakistan

(2020-06 - 2021-06)

• Built responsive WordPress websites using Elementor, WPBakery, and Visual Composer to client specifications.
• Wrote semantic HTML5 structures and custom CSS to enhance layouts beyond default builder constraints.
• Implemented Bootstrap-based responsive grids to guarantee cross-device consistency.
• Collaborated with designers and project managers to deliver projects on time within agreed scope.

BS - Computer Science - GC University Faisalabad (2015-09 - 2019-12)