Ali Raza

Results-driven Sales Professional with over 14 years of progressive experience in Consumer Electronics and Home Appliances across major power retail networks (Carrefour, Lulu, Sharaf DG) in the UAE. Proven track record of driving revenue growth, optimizing inventory, and managing key accounts for global brands including Samsung, Gree, Haier, Daewoo, AEG, and Technogas. Skilled in sales strategy, team leadership, visual merchandising, and key account management.

Adept at leading cross-functional store operations, executing marketing initiatives, and fostering strong retail partnerships to consistently exceed corporate KPIs.

Sales Executive / Senior Sales Officer - NIA General Trading LLC - Dubai, UAE

(2022-09 - 2026-04)

• Represented premium home appliances and consumer electronics portfolio (Gree, Haier, Daewoo, Tecnogas Superior, AEG, Bluewater, Black+Decker) within Carrefour UAE.
• Drove revenue and brand loyalty by executing consultative selling techniques and delivering technical product comparisons.
• Maintained high-impact merchandising standards, ensuring optimal stock availability, correct pricing, and prime display placement.
• Monitored daily sales KPIs, consumer trends, and competitor activities to provide actionable market intelligence to regional management.
• Educated consumers and retail staff on advanced product features, including energy-efficient inverter systems and specialized technology.
• Cultivated strong relationships with Carrefour department heads and floor managers to streamline inventory flow and promotional campaigns.

Sales Promoter / Product Specialist - Samsung Home Appliances (Juma Al Majid Est.) - UAE

(2010-06 - 2022-08)

• Managed floor sales, brand visibility, and target achievement across major power retailers (Carrefour, Lulu Hypermarket, Sharaf DG).
• Led, coached, and mentored a team of up to 5 sales promoters to consistently reach monthly and annual sales quotas.
• Delivered interactive product demonstrations for Samsung home appliances, Glem Gas, GE, Gibson, and Hilton white goods.
• Exceeded competitive targets through strategic upselling of premium models, accessories, and extended service warranties.
• Monitored stock levels at retail points to prevent stock-outs and aligned display positioning with corporate guidelines.
• Gathered real-time market data on pricing shifts and promotional strategies within the power retail sector.

Sales Assistant - Farooq Traders - Pakistan

(2008-01 - 2009-12)

• Engaged walk-in customers, explaining technical specifications, features, and fuel efficiency of motorcycle models.
• Managed sales documentation, payment coordination, and customer purchase registration.
• Maintained showroom displays and facilitated product demonstrations to ensure a high-standard retail environment.
• Followed up with prospective sales leads to build a pipeline and convert inquiries into completed purchases.

Bachelor in Commerce (B.Com) - University of the Punjab, Lahore, Pakistan (2005)

Intermediate in Computer Science (ICS) - Board of Intermediate & Secondary Education, Multan (2003)