Ali Ahmed
Shopify E-Commerce Specialist · CRO & Conversion-Focused Development
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About
Shopify developer and CRO specialist with 4+ years building and optimizing eCommerce stores end-to-end — Liquid theme development, app and plugin integrations, checkout and landing-page optimization, and organic + AI-driven growth. I redesign storefronts around conversion, cut checkout friction, and make stores discoverable by both search engines and AI assistants (GEO). Recently redesigned an active DTC store handling 500+ orders/month and drove 2 organic orders within 2 weeks on a new store through AI-assisted SEO.
Experience
Shopify Developer & CRO Specialist at SiGMA Lifestyle (2026-04 – Present)
Part-time, On-site
- Redesigned the brand's Shopify store around conversion and took the new theme live in July for an active DTC store handling 500+ orders/month.
- Rebuilt product and landing-page templates to reduce friction and improve checkout conversion while paid marketing scaled.
- Leading GEO (Generative Engine Optimization) so the store surfaces in AI answers (ChatGPT, Google AI Overviews) and earns orders from AI-driven discovery.
Shopify Developer & Web Design Specialist at Freelance (Self-Employed) (2023-11 – Present)
- Build complete Shopify and WordPress eCommerce stores with strong UX, on-page SEO, and fast load times — set up for organic growth from launch day. Most projects come inbound through LinkedIn referrals.
- WhyNotNatural (health supplements): removed the IntelliGems A/B app and cleaned theme code, cutting mobile LCP from ~24.8s to ~6.1s; migrated a Replo-built landing page to native Shopify Liquid sections with a functional, variant-based checkout.
- simplo.pk: 2 organic orders within 2 weeks via AI-assisted keyword research, on-page SEO, and landing-page CRO. Also delivered whiteburaq.com.
Shopify & WordPress Developer at Golpik (2024-09 – 2026-01)
- Built and enhanced scalable Shopify stores; customized themes with Liquid + JavaScript; integrated Klaviyo and HubSpot to streamline marketing workflows.
Shopify & Webflow Developer at The Collegiate Lineup (2024-05 – 2025-11)
team of 4
- Built high-performance storefronts and landing pages from Figma; SEO and speed optimization; payment-gateway and third-party app integrations.
Education
BS in Digital Media Marketing – ILMA University (2028)
