Amna Mir

I am a creative and adaptable media professional passionate about digital media, content creation, marketing, and emerging technologies. I aim to continuously develop my skills, understand evolving consumer behavior, and create innovative solutions to complex challenges. With an interest in social media, UGC, AI-powered content, and visual storytelling, I aspire to grow within the corporate world while contributing meaningful and impactful work.

Freelance Content Creator | AI & UGC

(2026)

• Created AI-powered video content and UGC-style advertisements for digital and e-commerce brands.
• Developed short-form video concepts, scripts, visuals, and ad creatives for social media and paid campaigns.
• Utilized AI tools and video-generation platforms to create engaging, brand-focused content.
• Managed projects independently from creative ideation and production to final delivery, ensuring client requirements and deadlines were met.

Social Media Executive - Blink (Digital Creative Studio)

(2024 - 2025)

• Planned and maintained a monthly content calendar aligned with marketing goals and brand objectives.
• Managed daily social media publishing, community engagement, and audience interactions across relevant platforms.
• Monitored social media trends and incorporated trending content ideas to increase reach and engagement.
• Created engaging social media content, including graphics, captions, reels, and promotional posts using Canva.

Senior SEO Content Writer - TopNotch InnovativeTechnologies

(2023 - 2024)

• Managed a team of content writers, overseeing content creation, keyword research, SEO optimization, and content marketing strategies.
• Worked as a Senior UX Advisor, collaborating with designers to simplify complex technical concepts through clear and visually engaging graphics.
• Conducted interviews and recruited SEO content writers, helping build and strengthen a high-performing content team.
• Developed content marketing strategies to increase the visibility and engagement of blogs, social media posts, and digital assets for Beaver Builder and Elementor plugins.

Social Media Marketing - Connecting Matrix - Lahore

(2019 - 2021)

• Developed and executed result-driven social media campaigns, from content planning and scheduling to paid advertising.
• Designed engaging social media creatives using Canva and Figma, drawing inspiration from leading platforms such as Dribbble and Behance.
• Created and maintained visually consistent content aligned with brand identity, audience preferences, and current digital trends.
• Monitored and analyzed social media performance metrics to evaluate campaign effectiveness and identify opportunities for growth.
• Kept up with evolving social media trends, algorithm updates, and industry best practices to ensure competitive and relevant digital strategies.

Event Head - UCP Film Festival - Lahore

(2021-06 - 2021-11)

• Planned and coordinated event layouts, agendas, promotional materials, event guides, tickets, and digital marketing activities.
• Recruited and coordinated volunteers, staff, MCs, anchors, entertainers, and special guests to ensure smooth event execution.
• Secured and managed event sponsorships while maintaining strong relationships with sponsors and stakeholders.
• Coordinated vendors and service providers, including photographers, caterers, florists, technical and transportation teams, while overseeing deliveries, contracts, and compliance with safety and legal requirements.

Intership - The Little Art Gallery - Lahore

(2018-08 - 2018-09)

• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofreading content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.

Bachelor of Mass Communication studies - Film and Theatre - University of Central Punjab(UCP), Lahore (2019 - 2023)

Intermediate (Arts) - KinnairdCollege For Women, Lahore (2017 - 2019)