Social Media Associate - DEP LLC
(2025-06 - 2026-07)
- Managed end-to-end social media presence for multiple client accounts, overseeing both paid (Meta Ads) and organic strategy.
- Built and executed content calendars, maintaining consistent posting cadence and on-brand messaging across platforms.
- Partnered directly with clients to align content and campaigns with business goals, serving as primary point of contact.
- Grew engagement, reach, and lead generation for client pages through targeted content and active community management.
Performance Marketing Executive - Adaptive Media Solutions
(2024-12 - 2025-05)
- Planned, launched, and optimized Meta (Facebook & Instagram) ad campaigns, managing budgets and creative rotation to improve performance.
- Refined audience targeting and retargeting strategies to improve lead quality and reduce wasted ad spend.
- Monitored key performance metrics (CTR, CPC) on an ongoing basis, translating insights into actionable optimization decisions.
Sales Associate - Filter House - Lahore
- Served walk-in customers at a retail branch in Lahore, handling in-person product inquiries, demonstrations, and sales.
- Built strong face-to-face communication and customer-handling skills, consistently meeting in-store sales targets.
- Assisted customers throughout the buying process, resolving concerns and ensuring a positive in-branch experience.
