Aqsa Abbass

Creative and detail-oriented Content Writer and SEO Expert with 4+ years of experience in SEO content writing, blog writing, website copy, landing pages, and digital marketing content. Skilled in keyword research, search intent optimization, on-page SEO, proofreading, and content editing. Pioneered a GEO/AEO content framework that elevated brand citations in AI-generated answers by 60%, demonstrating advanced expertise in Generative Engine Optimization and Answer Engine Optimization.

Proven ability to collaborate with SEO, marketing, and design teams to deliver high-quality, conversion-focused content that drives organic growth and supports brand goals.

Digital Marketing Specialist - NovaBrands Digital Agency - Faisalabad, Pakistan

(2022-01)

• Wrote SEO-friendly content for blogs, websites, landing pages, and service pages aligned with target keywords and search intent to support client organic growth strategies.
• Developed a GEO/AEO content framework — structuring brand pages, FAQ schemas, and entity-rich copy — elevating brand citations in AI-generated search answers by 60%.
• Researched topics thoroughly to produce accurate, valuable, and audience-focused articles aligned with brand messaging and campaign goals.
• Optimized content using proper heading hierarchy (H1–H3), keyword placement, readability improvements, and on-page SEO best practices.
• Collaborated with SEO, paid media, and design teams to deliver conversion-focused content on deadline across multiple client accounts.
• Produced ad copy and campaign content across Facebook and Instagram, sustaining a 4.2x ROAS and generating $2.1M+ in attributable client revenue.
• Reduced customer acquisition cost (CAC) by 45% through iterative A/B testing of 120+ ad creatives, landing page copy, and audience combinations.
• Generated 30,000+ qualified leads by deploying content-driven Instant Forms, retargeting funnels, and lookalike audience strategies.

Performance Marketing Executive - PixelPulse Marketing - Faisalabad, Pakistan

(2020-06 - 2021-12)

• Collaborated on SEO and SEM initiatives, conducting keyword research and on-page content optimization that increased organic search visibility by 42%.
• Wrote and optimized landing page and ad copy through A/B testing across 80+ ad sets, improving click-through rate by 38% and lifting conversion rate from 1.9% to 3.4% in 90 days.
• Implemented Google Tag Manager triggers and Facebook Pixel custom conversion events for granular content funnel tracking, improving retargeting ROAS by 28%.
• Deployed Klaviyo email automation workflows with targeted content sequences, driving a 19% incremental lift in repeat-purchase revenue.
• Designed lookalike audience strategies that reduced cost per lead (CPL) by 33% across B2C lead generation content campaigns.

Social Media & Digital Marketing Coordinator - Spark Digital Solutions - Faisalabad, Pakistan

(2019-08 - 2020-05)

• Produced 200+ ad creatives and marketing content using Canva aligned with Meta Ads best practices, boosting engagement rate by 55%.
• Conducted keyword research and on-page SEO optimization for 30+ client web pages, improving average Google ranking position from #18 to #6 within 6 months.
• Built foundational GEO-ready content by structuring FAQ sections, adding structured data (FAQ schema), and optimizing for featured snippets.
• Reviewed and updated existing website content to improve search performance, engagement, and content quality standards.
• Launched and optimized Facebook and Instagram ad campaigns on a $30K monthly budget, achieving a 3.1x ROAS in the first quarter.

Bachelor's Degree - University of Faisalabad (2021-01 - 2025-05)