Aqsa Ramzan

A versatile, results-driven professional who genuinely enjoys solving problems, whether that means untangling a technical SEO issue, growing a brand's organic visibility, or understanding what makes people tick. Over 3+ years, I've helped businesses improve search performance, built strong backlink strategies, and turned data into clear, actionable reports using MS Excel and analytics tools. My Psychology background adds a people-first lens to everything I do, from client communication to team leadership.

I'm adaptable, curious, and always looking for the next challenge to grow into.

SEO Executive (Hybrid) at Fecto Digital (2022-09 – Present)

• Conducted comprehensive SEO audits for client websites across various industries, resolving technical issues and improving site health and performance by an average of 30%.
• Developed and executed backlink strategies, securing high-quality links to boost site authority and rankings.
• Executed on-page SEO strategies including keyword optimization, metadata structuring, and internal linking for WordPress and Shopify sites.
• Published and optimized SEO-friendly blog posts, integrating target keywords, internal links, and engaging visuals.
• Prepared regular performance reports on backlinks, traffic, and SEO improvements using MS Excel and analytics dashboards.
• Designed custom GMB post templates and infographics to maintain brand consistency and improve click-through rates.

SEO Intern (On-site) at Softicera (2022-03 – 2022-08)

• Executed on-page, off-page, and technical SEO strategies to optimize website performance.
• Collaborated with content teams to develop SEO-friendly content that improved engagement and ranking potential.
• Contributed to measurable website ranking improvements within three months through targeted optimization.

Digital Marketing Trainee at Career Institute (2021-08 – 2022-03)

• Gained comprehensive knowledge of digital marketing strategies, including SEO, SEM, and content marketing.
• Developed foundational skills in social media marketing and audience engagement.
• Created content to support marketing campaigns and improve brand visibility.

Psychologist Intern at Civil Hospital (2024)

• Assisted senior psychologists in patient assessment and observation.
• Supported basic counseling sessions under supervision and helped maintain accurate patient records and reports.
• Gained practical exposure to clinical psychology practices in a hospital environment, strengthening communication and interpersonal skills.

Bachelor of Psychology in Psychology – Govt. Post Graduate College (2021 – 2025)

Intermediate – Govt. College for Women, Ayub Research (2019 – 2021)

Matriculation – Govt. Zia Girls High School, Ayub Research (2017 – 2019)