Arbab Sikandar

Technical Product Manager and Product Owner with 3+ years of experience delivering AI-powered, SaaS, e-commerce, and digital-platform products from discovery through launch. Experienced in product strategy, roadmap development, customer research, prioritization, Agile delivery, and cross-functional leadership across engineering, design, QA, AI/ML, and DevOps teams. Delivered measurable results including 35% faster feature delivery, 25% higher user engagement, 30% improved retention, and 40% greater platform capability.

Earlier experience in performance marketing and Laravel development supports a data-driven and technically informed approach to product management.

Technical Product Manager at BK Online (2023-06 – Present)

• Collaborated with CTO to optimize delivery processes, achieving 35% faster feature delivery and 25% reduction in time-to-market.
• Embedded behavioral analytics into design workflows, improving adoption and engagement by 20%+.
• Conducted 150+ customer interviews annually to identify pain points, resulting in data-driven product improvements and increased customer satisfaction.
• Facilitated backlog refinement and utilized prioritization frameworks, such as RICE and MoSCoW, to ensure engineering efforts consistently aligned with core business value and MVP goals.
• Executed Agile methodologies by leading sprint planning, daily stand-ups, and sprint retrospectives, fostering a culture of continuous improvement across the development team.
• Conducted multiple product discovery sessions with clients across diverse domains to identify unique business challenges and opportunities.
• Defined detailed product specifications and PRDs, documenting functional and aesthetic aspects to guide development teams effectively.

Product Manager at Rev9 Solutions (2025-05 – 2026-06)

• Directed product vision and roadmap for B2B/B2C platforms, increasing platform capabilities by 40% in one quarter.
• Led end-to-end product lifecycle management from strategy to execution using Agile/Scrum frameworks across 4 cross-functional development teams of 9–10 members each, including QA, UI/UX, AI/ML, Backend, Frontend, & DevOps.
• Delivered high-impact features, boosting user engagement by 25% and customer retention by 30%.
• Drove AI adoption by recommending & overseeing the integration of AI/ML solutions, automating key client workflows & delivering measurable improvements in efficiency and user experience.
• Directed product feature decisions and prioritized development based on market trends, user needs, and data insights.
• Defined, maintained, and aligned product roadmaps with business goals, prioritized backlogs, & managed dependencies.

Product Marketing Manager at Goflare Digital Solutions (2022-03 – 2025-05)

• Led a 20-member team to deliver 10+ successful digital growth initiatives, aligning marketing efforts with broader product and business objectives.
• Scaled creative design projects from 2 to 20+ within 2 years for a major US client, driving significant portfolio growth.
• Managed up to $300K USD monthly ad budgets with full accountability for Go-To-Market (GTM) execution and ROI optimization.
• Developed and executed comprehensive Meta Ads and Google Ads campaigns driving brand visibility, lead generation, and customer acquisition.
• Applied data-driven product iterations by defining KPIs and conducting continuous A/B testing on landing pages and user funnels to maximize Conversion Rate Optimization (CRO).
• Leveraged product analytics and user behavior tools (Google Analytics, Microsoft Clarity, Search Console) to identify friction points and inform roadmap prioritization.

PHP Laravel Developer at Rev9 Solutions (2021-03 – 2022-01)

• Worked as a Junior Laravel Developer & Built backend functionality for e-commerce, HR-management, and task-management applications using PHP and Laravel. Also developed MVC-based features, RESTful workflows, and query optimizations.

Bachelors in Computer Science – Univeristy of Punjab Jhelum (2017 – 2021)