Social Media Manager at InZone (2025-03 – Present)
- Extracting and repurposing content from Think and Grow 10X podcast into reels, shorts, carousels, and long-form posts for multiplatform distribution.
- Managing personal branding of CEO Muhammad Tariq, curating thought-leadership content, keynote highlights, and storytelling campaigns.
- Leading brand-building activities, ensuring consistent voice, identity, and positioning across social media and digital touch points.
- Researching and adapting trending content formats (hooks, reels, challenges, and viral ideas) to maximize visibility and engagement.
- Developing and implementing social media growth strategies, optimizing posting schedules, hashtags, and content performance analytics.
- Collaborating with designers, editors, and marketers to deliver creative campaigns aligned with brand goals.
- Monitoring platform insights and KPIs, refining strategies to improve audience retention, follower growth, and overall engagement.
- Driving audience community building, engaging with followers, and creating interactive content that strengthens brand presence
Creative Manager at Beyond Reach (2024-12 – 2025-03)
- Managed and executed creative strategies for 7+ clients across food, fashion, and lifestyle industries including Second Cup, Maison Abrar, Ahmed Fabrics, and Hungriee.
- Built brands from scratch, developing identity, positioning, and long-term creative direction.
- Led digital ad shoots and content creation, delivering high-performing ads, reels, and campaigns.
- Launched and managed successful ad campaigns that boosted visibility and ROI for fashion and F&B clients.
- Oversaw end-to-end brand communication, ensuring consistency across social media, content, and marketing assets
- Monitored campaign performance, analyzed results, and adapted strategies for improved impact and growth.
Creative and Content Lead at Checkmate De Studio (2024-05 – 2024-11)
- Successfully managed high-profile artists including Ali Zafar, Farhan Saeed, and Jibraan Raheel, ensuring smooth coordination and enhancing their public presence.
- Designed and maintained detailed community calendars for the agency, keeping the team updated with the latest trends and ensuring timely and relevant content delivery.
- Closely with designers, animators, and other creative professionals to ensure the seamless execution of projects, from concept to completion.
- Spearheaded successful promotional campaigns for popular tracks such as "Balo Battyian" and "Yar Di Akh," significantly boosting their reach and popularity.
- Leveraged social media platforms and other marketing channels to maximize audience interaction and build a strong community around the artists and their work.
Digital Media and Programming Manager at Leo Communications (2023-06 – 2024-04)
- Led the social media and digital marketing team. This includes hiring and training team members, setting goals and objectives, and managing the department's budget.
- Managed the programming department and selected TV programs, series, movies, and other content to air on the network/station based on audience demographics, preferences, ratings, and scheduling considerations.
- Rebranded channels involve choosing a new logo, brand colors, and other branding elements that reflect the brand's values.
- Managed the content calendar, this involves keeping track of all of the content that is being created and released, and making sure that it is released on schedule.
- Developed and delivered weekly reports on content distribution performance and provided solutions for improving performance.
- Plan, execute, and optimize TikTok advertising campaigns to achieve brand objectives and drive engagement.
- Manage advertising budgets and bidding strategies to maximize campaign performance and ROI.
- Handled sponsorship from brands for tv channel
- Handled the launch of the Ramadan show "Tofah Emaan" for the tv channel
Content Manager and Promotions at Dot Republic Media (2023-01 – 2023-05)
- Led and launched the DRM Localization department, distributing Pakistani and Turkish content in multiple languages worldwide. Managed the entire process, including recruiting and training staff.
- Led DRM Dramas Department department - distributing Turkish and Pakistani Content
- Monitored and analyzed YouTube CMS data to improve content engagement and reach.
- Developed and delivered weekly reports on content distribution performance and provided solutions for improving performance.
- Worked with broadcasters such as A Plus, Express TV, Kanal D, and Calinos for content trading
- Developed digital marketing strategies for the company's in-house channels and clients social media platforms
- Successfully collaborated with a diverse range of high-profile clients, including Shoaib Akhtar, Samina Peerzada, Something Haute, Aamna Isani, and Momina's Mixed Plate, to strategize and implement comprehensive content plans, release strategies, and marketing campaigns for their YouTube channels
- Demonstrated strong leadership skills by supervising ideation, content creation, and upload processes for 30 in-house YouTube channels, resulting in an impressive 1,00,000 conversions within a one-month duration and a significant 40% increase in revenue generation.
Executive content and Promotions at Dot Republic Media (2021-01 – 2022-12)
- Launched and Distributed Different Turkish Dramas including "Meryem" and "Romance Next Door"
- Launched 'Kabhi Main Kabhi Tum' by Asim Azhar on One Music Network (the biggest Independent Music Label for mainstream artist), featuring Saba Qamar and Fahad Mustafa
- Launched the Song 'Mujhe Le chal' by the King of OSTs " Naveed Nashad and the Talented Singer " Annural Khalid
- Responsible for conducting thorough research on various topics and trends in the industry
- Monitoring and analyzing social media metrics to identify trends, track progress, and adjust strategies accordingly
- Collaborated and worked with the community team, and made different plans to increase engagement and brand loyalty.
Content Executive at Dot Republic Media (2019-12 – 2020-12)
- Created and developed various types of content such as blog posts, social media posts
- Translated various Turkish dramas into Urdu for dubbing purposes, ensuring accurate and culturally appropriate adaptations.
- Wrote articles and short stories for the channel, showcasing creativity and engaging storytelling
- Continuously monitor and respond to feedback from the target audience, using comments, social media interactions, and other feedback mechanisms to inform content creation and promotion strategies and build brand loyalty and engagement
- Conducting research and gathering information to ensure accuracy and authenticity in the content
- Keeping track of project timelines and deadlines to ensure timely delivery.
- Research and Collaborate with the graphics team to incorporate visual elements into the content
