Areej Fatima

Bilingual communicator (English & Urdu) with hands-on experience in student outreach, community engagement, and purpose-driven content creation. Skilled in guiding and informing audiences with empathy and clarity — developed through work with NGOs, community radio, and student leadership programmes. Eager to apply these communication and research skills in a structured professional setting where helping students navigate important decisions makes a real difference.

Director of Social Media Management - Hult Prize Foundation — MUET Chapter

(2024-12 - 2025-02)

• Rebuilt content strategy from scratch — sharpened brand voice, improved visual consistency, and scaled reach from 512 to 25.7K views in 3 months.
• Published 200+ posts maintaining a unified brand identity across all content formats and tones.
• Used Meta Business Suite analytics to refine strategy weekly; achieved 25–53 avg. likes per post.
• Led content calendar planning and cross-team coordination for consistent, on-time delivery.

Social Media & Communications Intern - SOS Children's Village Jamshoro

(2024-09 - 2024-11)

• Created digital awareness content for a child welfare NGO — supporting outreach for 500+ children across Sindh through purposeful storytelling.
• Crafted empathy-driven messaging upholding child safety standards and the organization's social welfare mission.
• Maintained consistent tone and ethical standards across all digital platforms.

Social Media & Content Intern - FM MUET 92.6 — Community Radio

(2024-06 - 2024-08)

• Supported podcast planning, script writing, and social media campaigns for a live community broadcast platform.
• Completed digital media literacy training: deepfake detection, misinformation identification, ethical reporting.

BS - English Language & Linguistics - Mehran University of Engineering & Technology (2027-07)