Areej Fatima

Versatile and results-driven professional with a strong academic foundation in English Literature and hands-on, multi-disciplinary experience spanning social media management, SEO strategy, content creation, and education. Proven track record of growing brand presence organically, delivering measurable improvements in reach, engagement, and search rankings, and communicating complex ideas clearly. Eager to leverage strong project management, creative design, and analytical skills to deliver meaningful, high-quality results within a dynamic organisation.

Social Media Manager – Content & Growth - Viral Nation - Toronto, Ontario, Canada (Remote)

(2025-01)

• Developed and executed social media strategies for multi-platform brand accounts, driving organic audience growth and engagement.
• Created high-performing short-form reels using Canva and CapCut, achieving above-average reach and watch time.
• Managed end-to-end content pipelines and analysed performance via Meta Business Suite, boosting follower interaction by 35% in three months.

Intern - PaperCraft Publishers - Remote

(2026-05 - 2026-08)

• Supported editorial and content operations remotely, assisting with content review, coordination, and publishing tasks.

Trainee – Digital Marketing / SEO - Punjab Skills Development Fund (PSDF)

(2025-12 - 2026-03)

• Completed a structured training programme covering digital marketing fundamentals and practical SEO techniques.

Participant – SEO & Digital Marketing Workshop - The Women University, Multan

(2025-01 - 2025-01)

• Attended a hands-on workshop covering current SEO and digital marketing practices and tools.

SEO Specialist - Hozia, Inc. - New York, USA (Remote)

(2023-01 - 2025-03)

• Developed end-to-end SEO strategies for 10+ clients, achieving a 45% year-on-year increase in organic traffic.
• Led local SEO campaigns generating a 70% uplift in organic leads and conducted technical audits (Core Web Vitals, crawl errors, site speed).
• Improved target keywords to top-5 Google positions, enabling clients to reduce PPC spend entirely.

Intern – CMIP Internship - Govt. Girls Primary School

(2024-12 - 2025-05)

• Completed a structured internship under the CMIP programme, assisting with classroom activities and school administration.

Social Media Content Specialist - V9 Digital - Denver, Colorado, USA (Remote)

(2023-01 - 2024-01)

• Managed social media presence for 8+ US-based client accounts, producing 70+ posts, carousels, and reels per month.
• Conducted audience segmentation and hashtag research, achieving an average 30% increase in organic reach per client.

MS Office (Short Course) - Private Institute

(2022-01 - 2022-03)

• Completed hands-on training in MS Office applications, strengthening document, spreadsheet, and presentation skills.

SEO Analyst - Burst Digital - London, UK (Remote)

(2021-10 - 2022-12)

• Delivered on-page and off-page SEO for clients across 50+ industries, building high-authority backlink portfolios through outreach.
• Supported a 20% increase in traffic and sales for a virtual receptionist client at site launch.

Social Media Coordinator - Volterra Digital - Toronto, Ontario, Canada (Remote)

(2021-01 - 2022-01)

• Created 100+ social media posts and short video scripts, growing page followings through engaging storytelling.
• Tracked post-performance metrics and executed outreach campaigns that increased brand partnerships and follower growth.

Junior SEO Specialist - Sure Oak - Brooklyn, New York, USA (Remote)

(2020-01 - 2021-05)

• Supported full-service SEO campaigns — link building, on-page optimisation, and technical consultancy — securing 6+ quality backlinks per month.
• Contributed to campaigns achieving 35%+ organic search growth within 14 months.

Teacher - MA Academy

(2019-01 - 2021-01)

• Developed comprehensive lesson plans and delivered engaging lectures, fostering student growth and intellectual development.

Content Creator - Fiesta Content Solution

(2019-01 - 2019-06)

• Created and managed engaging digital content, using creative design and communication strategies to enhance marketing campaigns.

M.Phil - English - The Women University, Multan (2025-01 - 2027-01)

B5 (Hons) - English Language & Literature - Bahauddin Zakariya University (BZU), Multan (2019-01 - 2023-01)

FSc / Intermediate (Pre-Medical) - Govt. Girls H.S.S Chah Bohar Wala, Multan (2018-01 - 2018-01)

Matriculation - Al-Huda Girls Secondary School, Shujabad (2016-01 - 2016-01)