Arfa Arshad

AI Automation Engineer, GoHighLevel Systems Architect, and n8n Developer with experience designing, building, and optimizing end-to-end AI workflows, CRM infrastructures, and lead routing systems. Specialized in low-latency LLM tool calling, multi-channel lead nurture sequences, complex conditional logic workflows, custom intake form integration, and multi-platform data orchestration. Proven ability to translate complex business logic and client acquisition strategies into automated, scalable operations.

AI Automation Engineer & GoHighLevel Specialist at Mailspark (2024-07 – Present)

• Architected end-to-end GHL CRM infrastructures, custom intake workflows, and automated email/SMS lead nurture sequences to streamline client acquisition
• Engineered real-time AI lead qualification engines by integrating GHL webhooks with n8n and Groq LLMs (220ms execution) to route high-intent prospects directly to sales teams
• Automated cross-platform data synchronization and intake SOPs using n8n, webhooks, and Google Workspace APIs, cutting manual triage time to under 3 seconds

Independent Automation Consultant at Self-Employed (2022-12 – 2024-06)

• Managed end-to-end client communications, scoping, and custom automation delivery for diverse business owners seeking CRM and workflow optimization
• Designed and deployed complete GHL sub-accounts, custom pipelines, automated calendar scheduling, and document collection systems that boosted client consultation bookings
• Built complex multi-branching webhook and API integrations using n8n and Zapier to automate backend operations and eliminate repetitive manual data entry for clients

M.Phil in Biotechnology & Bioinformatics – Institute of Molecular Biology and Biotechnology, BZU (2024-07 – 2026-06)