Arfa Batool

Words are my weapon of choice! I am a senior content writer with over a decade of experience in creating web and social media content that is SEO-optimised, unique and engaging. I am excited to become a part of a vibrant team and use my imagination to drive content marketing efforts to new heights.

Android Application Development

(2017-04 - 2019-12)

• Developed android game Fill the Word (Urdu Version)
• Developed android games, Hangman Game | 2020
• Plot Measuring Calculator, Trace Mobile Number in Pakistan, Tic Tac Toe, and other similar applications

Freelance Web Content Writer - DIPLOMA PK

(2016-01 - 2020-09)

• Developed and delivered high-quality website content for DIPLOMA PK
• Optimized content for search engines (SEO) to increase website traffic and brand awareness.
• Managed communication and deadlines effectively to ensure client satisfaction.

Content Writer - ICCBS, Karachi University, Karachi - Karachi

(2021-08 - 2024-03)

• Supervised and managed a content writing team.
• Developed and implemented content strategies to increase website traffic and engagement.
• Created SEO-optimized website copy, blog posts, and landing pages.
• Wrote compelling articles, product descriptions, reviews, PR, and blog posts.

FSc. - Pre-Engineering - District Public School & IC Jauharabad (2018-01 - 2018-12)

Bachelor of Science - Computer Science - Quaid-i-Azam University Islamabad (2013-10 - 2017-09)