Ariba Sheikh

Marketing graduate (BBA) with a multidisciplinary background spanning brand management, sales and marketing operations within the global shipping industry, and financial analysis in large-scale manufacturing. Combines a strong commercial foundation with hands-on experience driving revenue, managing client relationships, and translating data into actionable business insight. Recognised for an analytical mindset, dependable execution, and a track record of progressing into positions of greater responsibility.

Seeking a challenging role that leverages cross-functional experience to support organisational growth.

Executive Officer – Sales & Marketing Department - GreenPak Shipping (Evergreen Line) - Karachi, Pakistan

(2017-01 - 2020-12)

Managed sales and marketing activities for the local agent of Evergreen Line, supporting the commercial growth of container shipping services and strengthening relationships across a portfolio of trade clients.

• Developed and serviced client accounts, handling enquiries, quotations, and bookings to drive consistent volume and customer retention.
• Executed marketing and promotional initiatives to raise the line's profile and support business development targets within the Karachi market.
• Coordinated closely with operations and documentation teams to ensure smooth end-to-end service delivery and resolve client issues promptly.
• Maintained sales reporting and market intelligence that informed pricing and commercial strategy, contributing to a four-year tenure of steady performance.

Intern - GreenPak Shipping Company - Karachi, Pakistan

(2017-01 - 2017-12)

Completed an internship within the shipping operations, gaining foundational exposure to logistics, documentation, and client coordination that led to a full-time role in the Sales & Marketing Department.

Content Writer - Marketing IQ - Karachi, Pakistan

(2016-01 - 2016-12)

Produced marketing and brand-focused written content, crafting clear and engaging copy to support client campaigns and digital communication.

Bachelor of Business Administration (BBA) - Marketing - PAF–Karachi Institute of Economics & Technology (PAF-KIET) (2018-12)

O'Levels - Karachi Cambridge School

Intermediate - Commerce - Karachi Cambridge School