Arooj Fatima

Results-driven MBA candidate with a background in Dermal Sciences and hands-on experience in B2C sales, client acquisition, product marketing, and business development. Proven ability to identify customer needs, communicate value propositions, and convert consultations into sales. Skilled in digital marketing, content strategy, and data-driven outreach. Seeking a Sales, Business Development, or SDR role to drive revenue growth and expand client pipelines.

Marketing & Product Development Associate - Orior Cosmetics - Lahore

(2025-01 - 2025-03)

• Developed and executed end-to-end marketing campaigns for cosmeceutical product lines, contributing to increased brand visibility and customer acquisition through targeted digital content across social media platforms, growing audience engagement.
• Conducted competitive market research and consumer analysis to inform product positioning and pricing strategies.
• Documented product performance data (ingredient efficacy, texture feedback, shelf stability) to support sales and marketing collateral.

Sales & Client Relations Associate - Skin Care / Rejuvenation Junction - Lahore

(2023-01 - 2024-12)

• Conducted one-on-one client consultations to assess needs, recommend treatments and products, and close sales, directly contributing to revenue generation.
• Built and maintained strong client relationships through personalized follow-ups and post-treatment support, improving client retention.

Master of Business Administration - MBA - The University of Lahore (2024-09 - 2026-12)