Arsalan Awais

Creative Design Specialist with an MA in Animation and 8+ years of experience across education, media, advertising, and non-profit sectors. Proven track record of leading 40+ multimedia campaigns, boosting brand engagement by up to 45% through visual story telling,

animation, and cross-platform design. Founder of a neurodiversity-focused puppet theatre and certified in inclusive learning support.

Skilled in Adobe Creative Suite, Procreate, storyboarding, and campaign direction for TV, digital, and print media.

Multimedia Designer & SEO| Construction Employers, Vermont, USA (Part-Time Freelance) Jan 2025 – Present

 Delivered integrated marketing and operations strategies, combining digital design, SEO-driven content development, and workflow management to strengthen brand visibility and team efficiency by 30%.

 Designed and produced over 100 branded visuals, motion assets, and optimized copy using Adobe Photoshop, Illustrator,

and Canva, increasing online engagement and reach by 40%.

 Implemented keyword research, content tracking, and analytics reporting systems that improved search visibility and reduced campaign turnaround times by 25%.

Creative Learning Designer & SEN Progress Partner | Serenity School, Crawley, UK Nov 2024 – Nov 2025

 Delivered tailored creative learning strategies (Through game design, animation and puppetry) to support neurodivergent pupils, integrating visual design, sensory engagement, and digital tools to improve communication and behaviour management.

 Developed and implemented interactive visual aids and custom learning materials using Adobe Illustrator and Procreate,

enriching the school’s inclusive curriculum and enhancing accessibility for SEN students.

 Collaborated with multidisciplinary teams, including speech therapists and educational psychologists, to track developmental milestones via Tapestry and adjust learning techniques, improving individual progress by 40%.

Teaching Associate – MA Animation | National College of Arts, Pakistan Feb 2024 – Jul 2024

 Delivered advanced modules in Cell Animation and Holography to MA Animation students, utilising Adobe Animate and After

Effects to mentor creative direction and storytelling techniques.

 Led collaborative workshops blending theory with practical design exercises, introducing interactive puppetry and experimental animation formats, enhancing student portfolios and interdisciplinary design thinking.

 Acted as a curriculum consultant, aligning course delivery with international standards and industry trends, contributing to a

20% rise in postgraduate programme recognition and student placement opportunities.

Creative Associate | Filmbaily, Pakistan Sept 2019 – Nov 2021

Lahore, Pakistan | arsalan.awais14@gmail.com | +923364170954 | LinkedIn

 Orchestrated end-to-end delivery of design campaigns across digital, print, and film media, managing 80+ cross-functional professionals while meeting creative briefs and campaign KPIs for brands like Frutien and Top Pops.

 Spearheaded the launch of the Animation and VFX division, expanding company capabilities by 50% and leading to a 3-fold increase in client acquisition for multimedia services.

 Revitalised branding strategies for high-profile clients through targeted PR and visual storytelling, resulting in a 45% increase in audience engagement across multimedia platforms and campaign deliverables.

Graphic Designer | Strategos, Lahore, Pakistan Nov 2018 – Aug 2019

 Consulted with clients to define brand identity goals, developing comprehensive creative proposals and delivering high-impact visual designs, which contributed to a 60% client retention rate.

 Initiated and led the establishment of an in-house animation department, diversifying service offerings and driving a 35%

increase in project volume within the first six months.

 Maintained the organisation’s digital presence by proactively managing client communications on social platforms and implementing strategic design solutions, improving online engagement metrics by 50%.

Creative Design - Project Manager | ArtKnight Studios, Pakistan MM 2018 – MM 2019

 Directed the full-scale theatre production "The Trial", overseeing a multidisciplinary team of 70+, and delivered the project

100% on time and under budget by applying strategic budgeting and agile scheduling methodologies.

 Drove audience engagement by integrating creative storytelling with immersive design elements, leading to a 2x increase in show attendance and national recognition within the performing arts sector.

 Applied advanced project management techniques, including budget reconciliation and risk mitigation, which reduced financial discrepancies by 40% and increased operational efficiency across departments.

Masters of Art in Animation| University of Hertfordshire, UK| Sept 2022 – Sept 2023

B. Design (Visual Communication Design) (RQF Level 6) | National College of Arts, Lahore, Pakistan | Jan 2017 – Mar 2021