Arsalan Butt

Performance Marketing Manager with 7+ years managing $15M+ in ad spend and generating $250M+ monthly revenue across fashion, perfume, real estate, and lead generation verticals in the US, UK, GCC, and Pakistan. Expert in Meta Ads, Google Ads, TikTok Ads, CRO, A/B testing, funnel optimization, and attribution modeling. Proven record of scaling e-commerce revenue 2x, leading high-performance teams, and reducing CPA while maximizing ROAS.

Performance Marketing Manager at Vyrl Communications (2025-12 – Present)

• Architect and execute multi-market paid media strategy across Meta Ads, Google Ads, and Instagram Ads for fashion, real estate, and perfume clients across UAE and GCC.
• Drive customer acquisition and revenue growth by optimizing campaigns for ROAS, CAC, and LTV; deploy A/B testing and CRO frameworks to improve conversion rates.
• Build and lead a cross-functional performance marketing team, delivering attribution-modeled KPI reports and actionable insights to senior stakeholders.

Deputy Manager – Performance Marketing at SIAR Digital (2025-01 – 2025-12)

• Scaled revenue 2x (100% YoY) for Asim Jofa and Bonanza Satrangi via full-funnel Meta Ads and Google Ads strategies targeting Pakistan and GCC markets.
• Doubled customer acquisition volume while maintaining target CPA through continuous bid optimization, audience segmentation, and budget reallocation audits.
• Applied CRO and landing page optimization strategies that improved funnel conversion rates and reduced wasted ad spend across fashion e-commerce accounts.

Assistant Manager – Performance Marketing at KS Creative Studio (2023-01 – 2024-12)

• Generated qualified leads for US and UK local service businesses (roofing, plumbing, HR consulting, education) via Facebook and Instagram campaigns, consistently hitting CPL targets.
• Boosted average client engagement by 40% and improved ROAS by 35% through creative testing, audience segmentation, and bid strategy optimization.
• Directed full-funnel campaign execution across fashion, real estate, and lead generation verticals, overseeing A/B testing, reporting, and budget management.

Senior Executive – Performance Marketing at Neo Trimark (2020-02 – 2022-12)

• Executed paid social and search campaigns for US and UK clients across perfume, fashion, and local service verticals, achieving 30% engagement growth.
• Managed multi-market Meta Ads and Google Ads accounts for North American and European clients, consistently hitting ROAS and lead volume targets.
• Refined campaign performance through audience segmentation, competitor analysis, and ongoing audits across concurrent international client accounts.

Bachelor of Business Administration in BBA – Iqra University (2018-01 – 2021-12)