Arshia Shabbir

Versatile, tech-savvy Product & Project Solutions Specialist with 6+ years leading cross-functional projects in marketing and technology initiatives. Skilled in writing and crafting compelling narratives that engage audiences, communicate brand stories, and align user experiences with business goals. Currently exploring machine learning applications in user behavior modeling, predictive analytics, and intelligent automation to enhance user experiences while developing story concepts.

Known for a strategic mindset that drives innovation, solves complex problems, and delivers high-impact products and campaigns in collaboration with diverse teams. Excited to leverage my skills to lead high-impact projects that deliver measurable business value and innovative solutions.

Creative Digital Marketing Manager - Freelance

(2019-12)

• Developed scalable web applications using HTML, JavaScript, C#, and SQL, and exploring machine learning for agent training to improve user engagement.
• Optimized campaigns with data analytics, SEO, PPC, and automation tools, driving higher ROI.
• Led cross-functional projects, managing brand/product strategies, vendor relations, and contracts.
• Directed digital marketing initiatives, influencer collaborations, and social media management to boost brand growth.
• Planned and managed events with budgets ranging from $500 to $100K.

Receptionist - Morgan & Morgan

(2018-10 - 2019-10)

• Managed front desk operations and client intake, ensuring smooth and professional first contact.
• Coordinated scheduling and communication workflows to support client acquisition and case management.
• Maintained accurate data entry within legal case management systems to streamline operations.
• Assisted legal teams with administrative support, handling an average of 50+ calls and emails daily.

Marketing & Communication Consultant - PennyAppeal USA

(2018-10 - 2019-08)

• Planned and executed social media campaigns with organic and paid content, analyzing performance to optimize strategies and boost engagement.
• Collaborated with influencers, internal volunteer teams, and key stakeholders to align campaigns with fundraising and organizational goals.
• Managed volunteer coordination and fundraising efforts to support outreach and community involvement.

Social Media Marketing Intern - PennyAppeal USA

(2018-05 - 2018-10)

• Managed social media platforms (with a focus on Instagram), created content, and tracked performance using tools such as Google Analytics, Facebook Insights, and Instagram Insights.
• Engaged audiences and influencer outreach to increase brand visibility and community involvement for fundraising efforts.
• Developed reports and conducted in-depth market analysis to inform content strategies and improve overall engagement.

Marketing Research Analyst - Conficare

(2014-12 - 2015-05)

• Conducted market research and data analysis to identify viable nursing home locations, created KPI reports, and presented insights to managing partners.
• Liaised with key stakeholders, maintained data systems, managed logs and spreadsheets, and oversaw supplies and quarterly budget tracking.
• Managed social media pages for the company and associated nursing homes, redesigned Facebook logos, and boosted engagement across platforms.

Bachelor of Science - Business Administration (Marketing) - University of Louisville

Associate Degree - Arts - Jefferson Community College (2023-12)