Asad Masood

Senior Power BI Developer & Business Intelligence Engineer with 5+ years of experience delivering enterprise-grade BI architectures, semantic models, and scalable data solutions.

Microsoft Certified Data Analyst

Associate with deep expertise in Power BI Service governance, Microsoft Fabric, Azure Data Platform (ADF, Synapse, Data Lake), DAX, Power Query (M), and dimensional modeling. Proven track record architecting enterprise semantic layers, optimizing dataset refreshes (incremental refresh, query tuning, gateway management), implementing robust Row-Level Security (RLS), and establishing CI/CD deployment pipelines. Adept at translating complex multi-stakeholder business requirements into governed, high-impact analytical solutions within Agile/Scrum environments while mentoring engineering teams.

Senior Business Intelligence Engineer - Tharsol Pvt Ltd - Faisalabad, Pakistan

(2022-10)

• Enterprise Semantic Modeling & Architecture: Architect and maintain multi-tier enterprise Power BI semantic models and paginated reports supporting pharmaceutical sales, supply chain, and executive functions across 50M+ row datasets.
• Microsoft Fabric & Azure Integration: Leverage Microsoft Fabric Lakehouse and Azure data platform pipelines (ADF, Dataverse, Azure Data Lake) to streamline ELT ingestion workflows and implement high-performance Direct Lake and Import modes.
• Dataset Performance Tuning: Execute advanced dataset optimization using DAX Studio, Tabular Editor, partitioning, incremental refresh, and aggregations, reducing dashboard refresh latency by over 45% and resolving gateway connectivity bottlenecks.
• Data Governance & Security: Enforce dynamic Row-Level Security (RLS), tenant-level workspace governance, and metadata documentation standards to guarantee data privacy and compliance across cross-functional departments.
• CI/CD & Deployment Pipelines: Implement Power BI deployment pipelines (Dev/Test/Prod) and Git integration for version control, ensuring seamless releases, automated validation, and zero reporting downtime.
• Agile Collaboration & Mentorship: Lead Agile sprint ceremonies, author architectural and semantic model documentation, and provide technical guidance and DAX best-practice mentorship to junior BI developers.

Business Intelligence Engineer - Brickclay - Faisalabad, Pakistan

(2021-01 - 2022-09)

• Data Warehousing & Dimensional Modeling: Designed and implemented scalable star-schema data models and ETL pipelines in Microsoft SQL Server, enabling reliable cross-departmental analytics for enterprise clients.
• High-Impact BI Solutions: Developed interactive Power BI dashboards, paginated financial reports, and parameterized SSRS solutions utilizing complex T-SQL (stored procedures, views, indexing) and advanced DAX measures.
• Self-Service & Excel Connectivity: Configured governed semantic models and "Analyze in Excel" connectivity, empowering business and financial analysts to perform ad-hoc self-service exploration with single-source-of-truth integrity.
• Stakeholder Solution Design: Collaborated with cross-functional product owners and data engineering teams to translate ambiguous business requirements into scalable, production-ready BI architectures.

Associate Data Analyst - Tracko Interactive Services (Pvt.) Ltd - Faisalabad, Pakistan

(2020-01 - 2020-12)

• Analytical Dashboards & Reporting: Built end-to-end Power BI dashboards and semantic models delivering actionable CRM, operational, and HRM insights for data-driven executive decision-making.
• Database Querying & ETL: Extracted, transformed, and validated structured data from Oracle Database 11g and SQL Server using optimized SQL queries and Power Query ETL routines.
• Data Quality & Governance: Audited source datasets for data integrity, identified reporting anomalies, and created technical documentation for metrics and data dictionaries.

Master of Science (MS) - Computer Science - Riphah International University (2018 - 2020)

Bachelor of Science (BS) - Computer Science - University of Engineering and Technology (UET), Lahore (2012 - 2016)