Asad Nadeem

Results-driven Digital Marketer and E-commerce Specialist with hands-on experience building and managing 20+ Shopify stores across multiple niches. Skilled in Shopify store design, store management, and performance marketing through TikTok Ads and Meta Ads, with direct exposure to running personal dropshipping and white-label brands end-to-end. BS Digital Marketing graduate with working knowledge of SEO, social media marketing, and paid advertising.

Seeking a remote or on-site opportunity to apply ecommerce and digital marketing expertise within a growth-focused team.

Freelance Shopify Store Developer & E-commerce Marketer at Self-Employed (2023-01 – Present)

• Designed, developed, and managed 20–25 Shopify stores for clients across beauty, fashion, home, and general product niches — including theme setup, homepage design, and full product page configuration.
• Set up COD-based payment systems, shipping rules, and order workflows tailored to Pakistan and UAE markets.
• Integrated essential Shopify apps for reviews, upsells, order tracking, and store automation; optimized site speed and mobile responsiveness to improve conversion rates.
• Implemented on-page SEO practices including product titles, descriptions, URLs, and meta tags.
• Managed store operations and marketing activities for select clients, including social media support and paid ad campaigns.

Founder & E-commerce Marketer at HairAuraByAT™ (2025-03 – 2025-08)

• Launched and managed a private label organic haircare brand using Shopify as the primary sales platform, handling product sourcing, pricing, and content planning end-to-end.
• Designed and developed the complete Shopify store with a focus on mobile optimization and user experience.
• Planned, launched, and optimized TikTok Ads (primary) and Meta Ads (basic) campaigns, managing ad creatives, audience targeting, and budget allocation.
• Managed Instagram presence, content calendar, and brand communication; gained practical experience in performance marketing and ad testing.

Co-Founder & Digital Marketing Lead at Swatcho (2024-01 – 2024-12)

• Co-founded and launched a white label watches brand, leading all digital marketing operations including Shopify store development, design, and management.
• Planned and executed TikTok Ads and Meta Ads campaigns for product promotion, collaborating on ad creative shooting, design, and editing.
• Generated sales and gained hands-on experience in scaling challenges, logistics, and returns management; brand closed after 4–5 months due to supply chain limitations — a valuable learning experience.

BS in Digital Marketing – The Islamia University of Bahawalpur (2021-01 – 2025-12)

Intermediate in Computer Sciences (ICS) – Army Public School & College, Bahawalpur (2019-01 – 2021-12)