Asad Siddiqui

Experienced Merchandiser and Product Development Specialist with over six years of demonstrated success in the denim industry, Knitwear industry, vendor management, and production-oriented product development. Skilled at interpreting market trends and consumer behavior to design and deliver high-quality, commercially viable products. Proven ability to manage cross-functional teams, optimize sourcing processes, and implement effective merchandising strategies.

Extensive experience in knitwear development, particularly in the production of knit polo shirts and school sports uniforms, with a deep understanding of fabric behavior, fit, and functional design. Complemented by two years' experience in running a CMT (Cut, Make, Trim) operation, specializing in denim & knitwear, ladies' suits, and school uniforms—offering a comprehensive perspective on both manufacturing and business operations. Holds an MBA, enhancing strategic thinking and leadership in dynamic, fast-paced environments.

Apparel Merchandiser - AS APPAREL

(2023-02)

• Led merchandising and product development operations with a strong focus on knitwear, including polo shirts, school uniforms, sportswear, and casual apparel, while also managing denim product categories to support brand diversification.
• Specialized in knit and denim fabric sourcing, development, and application, ensuring fabric suitability, durability, comfort, and cost efficiency across multiple product categories.
• Managed the complete product lifecycle from development, costing, and sampling to bulk production and final shipment, ensuring compliance with buyer specifications, quality standards, and delivery timelines.
• Coordinated closely with knit and denim fabric mills, trim suppliers, washing units, and CMT vendors to ensure smooth material flow, production continuity, and timely order execution.
• Strong understanding of garment manufacturing processes, including CMT operations, production planning, line coordination, and workflow management to help achieve shipment deadlines efficiently.
• Collaborated with production, quality assurance, and washing teams to improve manufacturing efficiency, garment quality, and overall operational performance for both knit and denim products.
• Supervised sampling approvals, order follow-ups, fit comments, and quality control processes to ensure all products met customer expectations and brand requirements.
• Supported business growth by expanding knitwear product lines and contributing to denim range development through innovation, fit accuracy, fabric performance, and market-oriented product development.
• Maintained effective communication with buyers, suppliers, and internal departments to ensure smooth execution of orders from development to shipment stage.
• Experienced in handling local and international buyers while managing critical paths, approvals, and production timelines under pressure-driven environments.

Product Developer - CASUAL SPORTS WEAR (CSW)

(2021-07 - 2022-02)

• Developed and merchandised a wide range of denim apparel for local and export markets.
• Collaborated with design and production teams to translate customer requirements into production ready styles.
• Coordinated with suppliers for fabric sourcing, trims, and accessories to ensure timely procurement. Managed sampling, approvals, and quality checks before initiating bulk production.
• Monitored production progress to meet delivery timelines while maintaining quality standards.
• Communicated with buyers to provide updates, resolve issues, and maintain long-term business relationships.
• Conducted market and trend analysis to support design direction and product positioning for denim collections.
• Assisted in costing and price negotiations to ensure product profitability without compromising on quality

Merchandiser - DENIM- E

(2020-10 - 2021-06)

• Handled merchandising responsibilities for denim products across multiple accounts.
• Managed sample development, order follow-up, and vendor coordination.
• Ensured production met quality standards and delivery deadlines through regular factory follow-ups.
• Liaised with internal teams and external suppliers to ensure smooth order execution.
• Built strong working relationships with clients by delivering consistent service and support.

Jr. Merchandiser / Jr. Asset Marketing Manager - TF APPAREL

(2018-04 - 2020-10)

• Supported the merchandising team in product development and marketing for denim products.
• Participated in marketing initiatives to showcase collections and attract new clients.
• Helped prepare tech packs, costing sheets, and production documentation.
• Maintained tracking sheets to monitor order status, quality control, and shipment schedules.
• Assisted in handling buyer communications, sampling, order execution, and production coordination.

B.COM - Karachi University - KU (2016-08 - 2020-06)

MBA - Marketing - Iqra University - IU