Asher Qureshi

Senior UI/UX Designer with 5+ years of experience designing scalable web and mobile applications, SaaS platforms, and digital products. Specialized in end-to-end product design, from research and user flows to high-fidelity UI and developer handoff. Experienced in working independently across multiple projects while collaborating with cross-functional teams and international clients.

Now expanding into AI-assisted design workflows and front-end implementation thinking to deliver faster, smarter, and more efficient product experiences.

Senior UI/UX Designer at Duseca Software (2025-04 – Present)

Lead the complete design lifecycle for mobile apps, web apps, and SaaS platforms

• Handle 4–6 projects simultaneously, maintaining high quality under tight deadlines
• Design user flows, wireframes, and high-fidelity UI based on research documentation
• Build complete design systems, components, and visual identities from scratch
• Collaborate with developers and PMs for smooth implementation and delivery
• Participate in client meetings to refine requirements and align product vision
• Ensure consistency across platforms with scalable design decisions
• Mentor junior designers and support team skill development

Design Team Lead – UI/UX at Adrem Technologies (2023-03 – Present)

Led UI/UX design for a fleet management SaaS product (web + mobile)

• Managed and mentored a team of designers
• Collaborated with developers and stakeholders to deliver scalable solutions
• Redesigned and improved enterprise-level systems for international clients
• Defined UX strategies, flows, and product structure
• Played a key role in product decision-making and usability improvements

UI/UX & Graphic Designer at iMobilize (2021-10 – 2023-02)

Designed social media campaigns and branding assets

• Designed social media campaigns and branding assets
• Created landing pages and marketing visuals
• Designed a 30+ screen CMS system for a football organization
• Ensured design consistency across multiple client projects

WordPress Designer at Modride (2021-05 – 2021-09)

Designed social media campaigns and branding assets

• Designed social media campaigns and branding assets
• Created landing pages and marketing visuals
• Designed a 30+ screen CMS system for a football organization
• Ensured design consistency across multiple client projects

UI/UX & Web Designer at Cryptowaretech (2020-09 – 2021-04)

Designed web and mobile applications with focus on dashboard design

• Designed a 100+ screen CMS dashboard (web + mobile responsive)
• Created eCommerce websites and social media content
• Worked with international clients on product design and UX

BS in Mass Communication – VU of Pakistan (2024-10 – 2028-10)