Ashir Awan
Social Media Manager - Seo Expert
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About
Digital Marketing & Social Media Associate specializing in content creation, positive news media management, and multi-platform growth. Skilled in Canva design, caption writing, reels production, and foundational SEO. Passionate about AI-powered marketing, advanced SEO, and building impactful digital brands.
Experience
Social Media Associate — PakPositive (Digital News Channel)
Key responsibilities
Manage Facebook, Instagram, YouTube, TikTok, and Twitter
Create static posts, reels, captions, headlines, and hashtags
Design graphics in Canva
Produce weekly reels covering 5 positive news stories
Maintain consistent posting and engagement strategy
Skills used: Content creation, platform management, visual design, storytelling
Intern — Optimize Digital (Jul 2024 – Sep 2024)
Key responsibilities
Assisted in social media content creation
Learned practical digital marketing workflows
Supported campaign content and post design
Gained hands-on exposure to agency operations
Skills learned: Team collaboration, content support, practical marketing execution
SEO Practice — MSJ Mortgage (Ongoing project)
Key responsibilities
Backlink creation and keyword research
Fixing technical SEO issues
H1 errors
Duplicate meta descriptions
404 errors
Missing image alt text
No robots.txt
No schema markup
Creating videos for the brand using Canva
Skills used: Beginner SEO, technical fixes, website optimization, video content
Education
Virtual University
You are associated with Virtual University (Mass Communication)
Still Studying
Google Soft Skills Program (Certification)
Completed a professional soft skills program by Google
Focused on communication, teamwork, and workplace readiness
Web Development Course
Completed a web development course
Gained understanding of websites, structure, and on-page elements
