Asif Shigri

AI Video Creative Strategist and Video Editor with 6+ years of video editing experience and 6+ years of design experience. Specializes in turning research into testable ad concepts, scripts, hooks, angles, and clear creative direction, then using AI plus hands-on production and post-production to execute quickly. Experienced across e-commerce, VSL, documentary, personal-brand, and marketing creative, with work generating 6M+ views.

Founder of Alaframe, focused on AI advertising and performance-oriented creative production.

Founder & Creative Director at Alaframe (2026-01 – Present)

• Lead AI-assisted advertising and creative production, combining generative AI with manual editing, design, compositing, color, sound, and post-production to deliver polished work efficiently.
• Develop concepts from product and market research through creative angles, hooks, scripts, moodboards, visual direction, production, and final edit.
• Research competitor creative and existing brand ads to identify patterns, messaging opportunities, formats, and concepts worth testing.
• Create and refine video and static advertising concepts for e-commerce and commercial projects, with emphasis on realistic product presentation and strong storytelling.
• Provide clear creative direction, scripts, scene-by-scene briefs, and production guidance so concepts move efficiently into editing and final delivery.
• Built AI advertising portfolio projects across fragrance, watches, real estate, and consumer products.
• Produced creative work that has generated 6M+ views across client and creative projects.
• Generated PKR 300,000 in attributed revenue from PKR 5,000 in ad spend in a paid advertising project.

Video Editor & Designer at Freelance / Client Projects (Present)

• Edited content for international clients and marketing agencies across personal-brand, documentary, VSL, e-commerce, and social video projects.
• Developed short- and long-form edits with attention to pacing, retention, visual storytelling, sound design, motion graphics, and platform-ready delivery.
• Created brand campaigns, visual identities, thumbnails, posters, social assets, and personal-brand design for international businesses and creators.
• Worked on an e-commerce leather-belt advertising project and produced content for varied commercial and marketing use cases.
• Created video work associated with an anti-narcotics organization involving Pakistan and U.S. government-level work.

Bachelor of Science in Computer Science – Allama Iqbal Open University (AIOU)