Asim

Customer-facing Product Manager with a Doctorate in Education and proven success accelerating physical-to-digital transitions in complex operational environments. Combines hands-on discovery discipline with technical integration fluency—BLE, OTA updates, and companion apps—enabling the launch of 7+ MVPs in just 10 months.

Distinctive

Zero-to-One execution speed and agile workflow mastery, bridging "phygital" education experience to connected adoption challenges in tech settings. EdD in behavioral science directly informs field user onboarding strategies, increasing tech adoption rates among non-technical audiences.

Experienced in environments where product success depends less on technical complexity and more on human behavior, resistance to change, and adoption friction among non-technical users. Strong focus on reducing cognitive load, simplifying onboarding, and designing systems that survive real-world usage—not ideal workflows. Highly transferable experience in hardware-software integration, field user onboarding, and low-tech adoption environments.

Product Manager at Dany Technologies (2025-03 – Present)

Led customer discovery and translated field user pain points into actionable connected hardware/software product specifications; reframed "phygital" education R&D as integrated SaaS/IoT project management. Managed cross-functional delivery spanning BLE hardware, firmware (OTA updates), and companion app teams—ensuring technical integration and alignment in commercial pilots. Frequently resolved misalignment between "what can be built" vs. "what will actually be used in practice," prioritizing adoption over engineering ambition.

Designed onboarding flows specifically for users with low digital literacy, reducing dependency on support teams and technical intervention. Balanced internal stakeholder pressure for feature expansion against external evidence of user confusion and drop-off.

• Launched 7+ MVPs in 10 months using Kanban and AI-first workflows, delivering on execution velocity while maintaining rigorous validation gates pre-build.
• Eliminated non-viable product directions (e.g., Ahsan ul Kalam Pen expansion) through structured discovery—saved significant R&D resources by declining feature expansions unsupported by field evidence.
• Designed user-centric OTA update flows and out-of-box onboarding UX, decreasing troubleshooting load and accelerating adoption rates in non-technical user segments.
• Worked directly with non-technical users, educators, and operational teams where resistance to new digital workflows was high, requiring simplification rather than feature expansion.
• Managed stakeholder friction between hardware expectations, software limitations, and real-world usability constraints in field-deployed products.

Product Manager at Bait ul Ilm (2004-01 – 2025-02)

Drove 70–200% core category sales increases by converting static, manual editorial workflows into interactive digital/AR/QR/audio systems. Increased product output from 1/year to 30+/year with systematized content/software processes, balancing quality with rapid scale. Led user discovery with educators, parents, and children—replacing assumptions with behavioral evidence, directly applicable to tech user discovery.

Designed lean, repeatable product systems that scaled with minimal team growth—mirrors modern SaaS efficiency needs. Applied educational psychology principles to reduce learning friction in physical + digital hybrid products, drawing directly on doctoral research in students' psychology. Designed content systems based on observed learner behavior rather than curriculum assumptions, reducing mismatch between product intent and actual usage.

Identified and removed cognitive overload in learning products by simplifying interactions rather than adding features. Handled resistance from traditional stakeholders who preferred print-only models, gradually shifting adoption through pilot evidence and measurable outcome data.

• Accelerated storybook and flashcards vertical revenue by 95% through ecosystem monetization methods—demonstrates outcome-focused product leadership.

Doctor of Education (Ed.D) in Students' Psychology – The Open University (2014-12)

Master of Arts in International Relations – University of Karachi (2010-04)

Diploma in School Management – Trade Testing Board (KPK) (2011-06)

Certificate in Irrational Behavior (Behavioral Sciences) – Duke University (Coursera) (2014-04)