Asma Korai

I'm a results-driven Business Development professional with hands-on experience in lead generation, sales outreach, and social media positioning across SaaS, wellness, AI, and service-based businesses. I've successfully sourced and converted high-quality leads using LinkedIn Sales Navigator, managed outbound outreach workflows, and supported revenue growth through structured follow-ups and relationship building. From onboarding 55+ professionals on a telemedicine platform to driving demand through LinkedIn and Twitter, I bring a mix of sales execution, digital strategy, and clear communication.

I work comfortably in fast-paced, remote environments and enjoy turning conversations into conversions while strengthening a brand's online presence.

LinkedIn Sales Specialist at The Botss (2025-10 – 2026-02)

• Lead Research with Sales Navigator: Identified and segmented relevant prospects using advanced filters. Maintained accurate and well-structured lead records. Created strategies for outreach
• Researched on various business growth opportunities, market gaps and how can we fill it.
• Outreach & Communication: Sent professional connection requests and follow-ups. Nurtured conversations and shared qualified interests with the team.
• Collaboration with the Team: Worked closely with BD/Marketing to refine targeting and outreach strategy. Participated in weekly check-ins to share feedback and insights. Coordinated with the team for call bookings and handovers.
• Messaging & Assets: Utilized and refined outreach templates. Shared insights on responses to improve communication strategies.

Social Media Manager & Business Developer at Zoft AI (2024-12 – 2025-07)

• Managed the company's presence on Twitter and LinkedIn through regular content posting and audience engagement.
• Designed visually appealing social media creatives using Canva to support brand messaging.
• Researched trending industry topics and wrote concise, engaging tweets to stay relevant and increase visibility.
• Posted Content on LinkedIn to maintain a consistent brand presence and drive engagement.
• Engaged with relevant posts by liking and commenting to boost brand reach and network growth.
• Collected and organized potential leads using Google Sheets for targeted outreach.
• Driven business development by sending personalized connection requests and messages to qualified prospects on LinkedIn, followed by strategic follow-ups to nurture relationships and generate interest.

Business and Sales Developer at Amrutam, India (2024-02 – 2024-08)

Amrutam is an Ayurvedic Lifestyle Brand and Wellness Community that combines ancient Ayurvedic knowledge with modern needs. Based in Gwalior, the brand offers over 115 handcrafted, 100% Ayurvedic products designed to promote holistic well-being, guided by the principle "Health is Beauty." In addition to its product line, Amrutam has launched a telemedicine platform, connecting users with expert Ayurvedic doctors to support their journey towards natural health further. Recognized as one of India's top D2C brands, Amrutam has been featured in major media outlets and seen on shark tank India.

• Created GTM/ Business Strategies
• Identified and reached out to Ayurveda practitioners to share the mission of the Amrutam Gobal Platform.
• Built and maintained positive relationships with Ayurveda professionals and Patients.
• Managed CRM systems.
• Collaborated with the Design, Tech and Marketing teams to create outreach strategies and manage meetings with the leads.
• Researched and created posts for Social Media channels with the help of design and content team.
• Monitor KPIs like conversion rates and response times.
• Analyze data to identify trends and improvement areas

Sales Manager at Xthetica By Xahra (2024-06 – 2024-10)

Aesthetics Clinic - Facial Aesthetics. Face sculpt & contour. Skin rejuvenation. Non-surgical facelift

• Respond to and qualify inbound inquiries.
• Nurture leads through personalized communication.
• Use CRM for accurate record-keeping.
• Using Meta Business Suite.
• Conduct timely follow-ups to engage leads.
• Develop strategies to convert leads into customers.
• Gather client feedback for product/service improvement.

Lead Generation Intern at Skyray Ventures (2023-10 – 2023-12)

A modern-day parent company with a wide range of interests spanning the technology, media and marketing industries.

• Generating Leads.
• Sending cold DMS on Instagram
• Sending cold Emails.
• Following up on the leads.

Social Media Manager at Plural Dynamics (2024-01 – 2024-02)

Software development company focused on Web Apps, Mobile Apps, Games and much more.

• Researching on the trending topics and assigning tasks to the Graphic Design Team for the posts.
• Scheduling Posts on Instagram, Facebook and LinkedIn.
• Collecting Emails for different universities.

BS in Psychology – International Open University (2024-09 – 2028-09)

Islamic Studies – Lahore Islamic University (2020-07 – 2024-01)