Asmaa

A results-driven SEO Specialist with a proven track record of scaling organic visibility for competitive health and medical websites. Specialising in Google Search Console analysis, technical audits, on-page optimisation, and content strategy — consistently delivering measurable improvements in clicks, impressions, and average position across multiple healthcare verticals including dental, psychiatry, home-doctor, sexual health services, and aesthetics.

SEO Specialist - Healthcare Client (Aesthetics Clinic)

Took on an aesthetics clinic with strong brand presence but limited organic reach. Implemented a full-funnel SEO strategy combining technical optimisation, treatment-specific landing pages, and high-intent local keyword targeting. The result: consistent monthly lead generation at scale, driven entirely through organic search.

• Built treatment-specific silo structure: skin, body, face, injectable, and laser service pages
• Targeted high-commercial-intent queries: 'botox clinic near me', 'lip filler [city]', 'hydrafacial treatment'
• Scaled impressions to 4.53M over 3 months — driven by topical coverage and SERP dominance
• Achieved 2,500+ organic leads per month — fully attributable to SEO-driven enquiry and booking traffic

SEO Specialist - Healthcare Client (Dental Services)

Inherited a stagnant dental website with minimal organic visibility. Executed a full on-page SEO overhaul, targeted keyword mapping for dental service pages, and resolved multiple indexing issues identified through Search Console coverage reports.

• Conducted comprehensive keyword gap analysis for dental treatment queries
• Optimised meta titles, descriptions, and header structure across 30+ pages
• Resolved crawl errors and improved Core Web Vitals scores
• Built topical authority through structured service-page interlinking

SEO Specialist - Healthcare Client (Home Medical Visits)

Worked on a home-visit doctor platform targeting high-intent local medical queries. Focused on local SEO signals, structured data implementation, and improving average position for high-value urgent care keywords.

• Implemented LocalBusiness and MedicalClinic schema markup
• Targeted high-intent queries: 'doctor at home', 'home visit GP', 'urgent care at home'
• Improved average position from 25.2 to 21 — a significant uplift for medical queries
• Grew impressions from 80K to 143K in 3 months (+79% growth)

SEO Specialist - Healthcare Client (Psychiatry & Mental Health)

A sensitive niche requiring careful E-E-A-T (Experience, Expertise, Authority, Trust) signals. Focused on author credibility, medical content accuracy, and targeting informational queries to grow top-of-funnel awareness for psychiatric services.

• Strengthened E-E-A-T signals: author bios, credentials, and trust signals on all pages
• Created a topical cluster around mental health symptoms and treatment pages
• Improved average position from 47.7 to 28.5 — a 40% improvement
• Impressions grew from 18.7K to 86.2K — a 361% increase in visibility

SEO Specialist - Healthcare Client (Sexual Health Services)

Highly competitive and sensitive niche. Delivered a technical SEO audit and content strategy targeting stigma-sensitive but high-search-volume queries. Achieved significant ranking improvements for transactional clinic-visit keywords.

• Performed full technical audit: fixing duplicate content, canonical tags, and page speed issues
• Targeted transactional keywords: 'STD testing near me', 'STI clinic', 'confidential STD test'
• Improved average position from 30.6 to 16.5 — breaking into the top 20 for competitive terms
• Impressions surged from 19.7K to 109K — a 453% increase