Axion Media

Created and optimized Etsy product listings using SEO-focused titles, tags, and descriptions. Conducted product and keyword research to identify profitable market opportunities. Managed Etsy store operations, product uploads, pricing, and listing optimization.

E-Commerce Specialist (Etsy) at EFS E-Commerce (2026-04 – Present)

• Created and optimized Etsy product listings using SEO-focused titles, tags, and descriptions.
• Conducted product and keyword research to identify profitable market opportunities.
• Managed Etsy store operations, product uploads, pricing, and listing optimization.
• Analyzed competitor strategies and market trends to improve product visibility.
• Designed listing content and visuals to enhance customer engagement and conversion rates.
• Applied Etsy SEO techniques to improve search rankings and store performance.

Performance Marketing (Meta Ads) at Adlooper (2025-12 – 2026-03)

• Planned, launched, and optimized advertising campaigns using Meta Ads (Facebook & Instagram) to drive conversions and brand growth.
• Conducted audience research and targeting using custom audiences, lookalike audiences, and interest-based segmentation.
• Managed campaign budgets and bidding strategies to maximize ROI and reduce cost-per-result.
• Monitored and analyzed performance using Ads Manager, focusing on key metrics such as CTR, CPC, CPA, and ROAS.
• Performed A/B testing on ad creatives, copy, and targeting strategies to improve campaign performance.
• Implemented retargeting strategies to re-engage potential customers and increase conversion rates.

Lead Generation & Data extraction at Freelance (2024-12 – 2025-11)

• Extracted and compiled structured data from multiple websites using web scraping tools and browser extensions such as Instant Data scrapper, ensuring reliable and scalable data collection.
• Utilized LinkedIn Sales Navigator, Apollo.io, and Skrapp.io to research prospects, generate B2B lead lists, and extract verified contact information.
• Cleaned, formatted, and organized datasets using Microsoft Excel, ensuring data accuracy, consistency, and usability for sales and marketing campaigns.
• Performed data verification and validation to maintain high-quality datasets and eliminate duplicates or incomplete records.
• Entered and managed data within spreadsheets, company databases, and CRM systems while maintaining organized digital records.
• Continuously researched and implemented new web scraping tools, automation methods, and data research techniques to improve efficiency and data quality.

Logistics & Import Clearance Executive at The Cargo Trackers (2023-10 – 2024-11)

• Managed import customs clearance, documentation, and duty processing while coordinating with shipping lines and customs authorities.
• Monitored domestic and international shipments using GPS and RFID tracking systems to ensure timely and accurate cargo delivery.
• Maintained shipment records and generated tracking and performance reports using MS Excel and internal tracking tools.
• Coordinated with clients, drivers, and port authorities to provide real-time cargo updates and efficiently resolve transit issues.
• Identified operational bottlenecks and implemented process improvements that reduced delivery delays by 15%.
• Ensured compliance with customs regulations and company policies, minimizing clearance delays and avoiding penalties.
• Optimized route planning and shipment scheduling to improve delivery efficiency and reduce transportation costs.
• Handled documentation discrepancies and coordinated with relevant departments to ensure smooth shipment processing.
• Maintained effective communication across cross-functional teams to streamline logistics operations.
• Assisted in performance analysis by tracking KPIs and suggesting data-driven improvements.

Bachelor's in Computer Sciences – Govt.Post Graduate College, Samundri