Ayesha Farhan

Managed social media, content & paid ads for Engro, KFC, Nando's, Pakola, EFU, Jubilee, FFC Analyzed TV & market data for Pakola → boosted sales & extended product lifecycle Redesigned fizzy drink packaging using consumer behavior insights

Social Media Marketing Intern - Star Crest Communications

• Managed social media, content & paid ads for Engro, KFC, Nando's, Pakola, EFU, Jubilee, FFC
• Analyzed TV & market data for Pakola → boosted sales & extended product lifecycle
• Redesigned fizzy drink packaging using consumer behavior insights
• Launched integrated ad campaign for Pakola bridging market gaps
• Copywriting for Taj, Trifit, Engro, Edhi Foundation
• Performance tracking via Comscan analytics

Digital Marketing Intern - Indigo

• Managed social media content, scheduling & engagement
• Developed content calendars for brand campaigns & promotions
• Created visuals, captions, stories to boost brand awareness
• Tracked metrics & reported performance (reach, engagement, impressions)
• Collaborated on paid ads, handled customer queries & competitor analysis

Marketing Intern - Fresh n Roshan

• Managed Fresh n Roshans social media (content, scheduling, engagement)
• Handled corporate campaigns and distribution coordination with Naheed, Foodpanda, Spar
• Managed website content and updates
• Created visuals, captions, stories for brand campaigns
• Tracked metrics, ran paid ads, and reported performance

HR Intern - Akhtar Textile

• Processed claims, loan applications, and employee benefits
• Prepared salary slips, offer letters, and final settlements
• Supported hiring process (screening, scheduling, onboarding)
• Maintained employee records, compliance, and insurance coordination
• Managed attendance tracking and HR documentation

BBA - SZABIST (2023-01 - 2027-12)

HSC - Bahria (2021-01 - 2023-12)