Ayesha Javed

Results-driven SEO Specialist with 2+ years of experience driving organic growth for B2B SaaS and tech brands. Proficient in the full SEO stack — Technical SEO, On-Page, and Off-Page — with specialized expertise in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) for visibility in AI-powered search systems including Google SGE, ChatGPT, Claude, and Perplexity. Proven track record across identity verification (KYC/AML), biometrics (FACIA.ai), and financial compliance verticals.

Data-driven approach leveraging Ahrefs, Google Search Console, and AI tools to deliver measurable SERP and revenue impact.

SEO Specialist at Market Pro (2024-05 – Present)

SEO Specialist managing end-to-end strategies for B2B SaaS clients in identity verification, biometrics, and financial compliance verticals.

• Architected and executed end-to-end SEO strategies for B2B SaaS clients, targeting high-intent bottom-funnel keywords (e.g., "kyc verification software," "sumsub alternative," "identity verification API") to drive qualified MQL pipeline.
• Led Answer Engine Optimization (AEO) initiatives — structuring content with FAQ schema, concise answer blocks, and entity optimization to win featured snippets and position zero placements across Google and Bing.
• Pioneered Generative Engine Optimization (GEO) strategies to improve brand and client visibility in AI-generated responses across ChatGPT, Claude, Perplexity, and Google SGE — including entity disambiguation, structured data markup, and authoritative source positioning.
• Conducted comprehensive technical SEO audits: Core Web Vitals remediation, crawl budget optimization, structured data implementation (Schema.org), and international hreflang configuration.
• Designed and executed digital PR link-building campaigns targeting fintech/compliance media (Biometric Update, Finextra, PYMNTS, Thomson Reuters), generating high-DR editorial backlinks through original data studies and expert commentary.
• Performed competitor backlink gap analysis using Ahrefs against tier-1 KYC SaaS rivals (Sumsub, Jumio, Onfido), identifying high-value link acquisition targets and content gap opportunities.
• Produced keyword research and search intent analysis using Ahrefs, SEMrush, and Google Search Console — mapping queries to funnel stages (TOFU/MOFU/BOFU) to align content strategy with conversion goals.
• Implemented internal linking architecture, meta optimization (titles, descriptions, H-tag hierarchy), and content refreshes across 50+ pages per client to strengthen topical authority and crawlability.
• Utilized AI tools — including Claude and ChatGPT — to streamline content brief creation, SERP analysis, and schema generation, improving SEO execution velocity.

Blogger & SEO Specialist at Fashiononey.com (2023 – Present)

Founded and independently manage a WordPress-based personal blog focusing on disciplined on-page SEO, topical cluster architecture, and content calendar management.

• Founded and independently manage a WordPress-based blog; grew organic traffic through disciplined on-page SEO, topical cluster architecture, and content calendar management.
• Structured all content for AEO and GEO readiness — deploying FAQ sections, concise answer formatting, and HowTo schema to capture featured snippets and AI-cited responses.
• Executed off-page SEO outreach: guest posting, niche-relevant link acquisition, and HARO pitching to build domain authority from zero.
• Applied E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) principles across author bios, content sourcing, and site architecture to align with Google's quality guidelines.

SEO Intern – Off-Page SEO (2023 – 2023)

Built foundational backlink profile and assisted with off-page SEO campaigns.

• Built foundational backlink profile through forum submissions, niche blog comments, and directory outreach.
• Assisted guest posting campaigns and article submissions targeting DA 40+ publications.
• Conducted HARO (Help a Reporter Out) outreach to secure authoritative editorial mentions and backlinks.

MPhil in Management Sciences – University of the Punjab (2022 – 2024)

BS in Management Sciences – University of the Punjab (2018 – 2022)