Ayesha Kalsoom

Managed SEO campaigns across 10+ websites (local, national, international); Technical SEO audits via Ahrefs & SEMrush Specialised in Local SEO and GMB profile creation, optimisation, and recovery of suspended/penalised listings Monitored GA4 and Google Search Console — weekly/monthly performance reports delivered to clients

SEO Specialist & Project Manager - FectoDigital

(2021-01)

• Managed SEO campaigns across 10+ websites (local, national, international); Technical SEO audits via Ahrefs & SEMrush
• Specialised in Local SEO and GMB profile creation, optimisation, and recovery of suspended/penalised listings
• Monitored GA4 and Google Search Console — weekly/monthly performance reports delivered to clients
• Coordinated cross-functional teams as Project Manager: task assignment, timeline tracking, stakeholder reporting

MS - Computer Science - FAST-NUCES, Islamabad (2025-12)

BS - Software Engineering - GC University, Faisalabad (2019-10 - 2023-08)