Ayesha Tabassum

I am experienced in developing and executing social media strategies, with a proven ability to engage online communities effectively. Skilled in utilizing Sprinklr for comprehensive social media management, I ensure consistent monitoring, timely responses to audience interactions, and prompt resolution of customer concerns. My knowledge of quality assurance processes helps maintain high standards.

Regularly monitor and evaluate team performance to ensure consistent delivery of excellent customer service.

Social Media Officer at Allied Bank Limited (2022-12 – Present)

A financial institution providing banking products and services

• Utilized Sprinklr as the primary social media management tool to manage social media channels
• Implemented a structured time management plan for ongoing monitoring and moderation
• Allocated specific time slots for audience engagement, responding to messages and comments
• Addressed customer concerns and escalated issues to the concerned department
• Led and coordinated the social media team regarding their performances

Masters in Commerce in Commerce – University of the Punjab (2015 – 2017)