Azan Akthar

Results-oriented TikTok Shop Operations & Performance Specialist with 2+ years of experience driving e-commerce growth through creator-led strategies and platform optimization. Proven success in scaling multiple brands to $4M+ GMV using TikTok Shop, affiliate marketing, and data-driven decision making. Expertise in Shopify integrations, catalog optimization, and performance analytics.

TikTok Shop & Influencer Marketing Specialist - Upwork - Remote

(2025-01)

• Managed full-cycle TikTok Shop operations including product listings, pricing strategy, and storefront optimization
• Led affiliate campaigns by onboarding creators, managing product seeding, and tracking performance metrics
• Integrated Shopify systems to ensure seamless inventory syncing and order processing
• Improved conversion rates and CTR through continuous A/B testing and data-driven listing optimization
• Built and maintained tracking dashboards using Google Sheets for campaign and creator performance

TikTok Shop & TikTok Ads Manager - Focus Ranker - Pakistan

(2024-02)

• Oversaw SKU management and optimized product catalogs for higher visibility and sales
• Monitored shop health metrics and implemented improvements to boost performance KPIs
• Designed reporting dashboards to identify trends and growth opportunities
• Collaborated with marketing teams and creators to execute high-performing campaigns
• Contributed to generating over $4M+ GMV across multiple e-commerce brands

Influencer Marketing Research & Outreach - SWANK A POSH - USA

(2025-08)

• Developed targeted influencer databases across TikTok, Instagram, and YouTube
• Analyzed engagement rates, audience quality, and performance data to identify top creators
• Built scalable outreach systems to support consistent influencer partnerships and brand growth

Bachelor of Business Administration - Quaid-i-Azam University (2020 - 2024)